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Behavioural Science in Ethical Pharmaceuticals - MASTERCLASS & WORKSHOP

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Hummingbird Insight

100 Harris Street

Pyrmont

CONTACT 0426 266 848, NSW 2009

Australia

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When promoting / marketing your drug to GPs, specialists, pharmacists, nurses via different channels... do you ever hit your head against the wall, asking yourself'Why don't they get it?' or 'Why haven't they changed their prescribing behaviour yet?'despite your drug having clear clinical benefits.

The answer is simple. According to cognitive psychology, HCPs like the rest of us are prone to cognitive biases that hinder their behaviour. They take mental shortcuts that sometimes send them in the right direction but more often than not, put them on the wrong track.

If you wish to learn how to de-biase your customers and bring your drug front and centre in their mental schema, attend our 'Behavioural Science in Ethical Pharmaceuticals Masterclass & Workshop' and take the opportunity to network with your industry peers over champagne and canapes in an exceptional venue.


AGENDA

5.30pm: Registration

6.00pm: NetworkingWelcome Drinks & Canapes

6.45pm: Masterclass – Behavioural Science & Relevance to your Business

7.15pm: Workshop – Case Studies & Behaviour Change Intervention Design

8.10pm: Q&A with the Expert Panel (i.e. Behavioural Scientists, HCPs, and Pharma Marketers)

8.40pm: Networking – After Drinks & Canapes


HOW TO GET HERE

100 Harris St, Pyrmont, NSW, 2009 (Access entrance via Harris St not Pyrmont St)

Travelling by Public Transport

  • Lightrail: The Star Light Rail Station - L1 Dulwich Hill Line

  • Bus: Harris St. near John St. - Bus Route 389

  • Ferry: Pyrmont Bay Wharf

Travelling by Car & Parking Information

  • Western Distributor highway: access to A4 / A40 / Western Distributor

  • Parking at ‘The Star Casino’ (80 Pyrmont Street, Pyrmont NSW 2009)


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Date and Time

Location

Hummingbird Insight

100 Harris Street

Pyrmont

CONTACT 0426 266 848, NSW 2009

Australia

View Map

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