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The AANA, together with the MFA and IAB Australia, is hosting a free Privacy Workshop Avoiding Dirty Data: Know your way around the new Privacy Laws to help demystify the impact of new Australian Privacy Law reforms on marketers.
From 12 March 2014 the National Privacy Principles will be replaced by 13 new Australian Privacy Principles (APPs). These new privacy law reforms apply to all brand owners, agencies and publishers, and failure to comply with these APPs could give rise to penalties as great as $1.7 million.
The Workshop will feature a presentation from Mark Bamford, Partner at TressCox Lawyers, on the impact of these reforms on advertising and marketing, followed by an expert panel discussion and examples of practices that comply and those which fall foul of the new laws.
The Workshop will ensure you are aware of your obligations and responsibilities; and provide guidance on:
How to manage the reforms
Address potential compliance gaps within your organisation
Understand procedures in relation to the collection, handling and disclosure of personal information
Understand the new requirements for an outward facing privacy policy
Determine the impact on your direct marketing
Identify issues with cross border disclosure of personal information
Speaker Details
Keynote Speaker
Mark Bamford Lead Partner, Entertainment Media and Communications Practice Group at TressCox Lawyers
Mark Bamford has over 20 years of experience across the media, entertainment, communications and technology sectors including advising corporates in these industries on a range of privacy and data protection issues. Mark’s clients are involved in the financing, creation and commercialisation of intellectual property. They include international and local film and television producers, channels, distributors, studios and broadcasters; record companies, music publishers, musicians and composers; digital media and technology companies; designers and engineers; banks and financiers. Mark is a board member of the Interactive Advertising Bureau of Australia (IAB) and a Screen Producers Australia (SPA) councillor.
Panellists
Danny Bass Chief Investment & Intelligence Officer at GroupM Australia
Danny Bass has been working in media for over 20 years with some of the leading newspaper and digital publishers in the UK and Australia. His career began with a sales role at the Guardian Media Group in the UK, before moving to Australia to help set up their digital business. He then joined News Limited when they began their move into digital, where he built an award-winning digital sales team. In 2010 he made the move from the publisher to agency side as the new Chief Digital Officer for Group M (Australia's largest media buying group), focusing on four key areas: trading, DSP, search and digital innovation. In 2013 Danny moved into the role of Chief Investment and Intelligence officer for GroupM, overseeing an investment portfolio of $2b across all media channels. He is a regular commentator on the media industry and frequent presenter at key industry events.
Sue Brett General Manager Consumer CRM at Telstra
Sue Brett is the General Manager of Consumer CRM programs for Telstra. This involves managing a range of multi channel programs targeted at both new and existing customers. Sue has worked in CRM for over 20 years, and in addition to her role at Telstra, has extensive experience in the finance industry, as well as agencies. She has worked on specific privacy initiatives during this time, including the introduction of the Anti Money Laundering Act in Australia.
Michelle Caredes Legal Counsel at Mi9
Michelle Caredes is a Legal Counsel at Mi9. She manages Mi9’s privacy and data practice, including overseeing its compliance with the new privacy laws, and provides support in the area of privacy and data to the broader Nine Entertainment Co corporate group. Previously she worked in private practice specialising in IP and privacy matters.
Workshop Details
Tuesday 25 February
8:15 Registration 8:30 – 10:00AM Presentation
The workshop is free of charge for AANA, MFA and IAB members only. If you are not a member of one of these associations and would like to attend, please contact the AANA at admin@aana.com.au
AANA - Australian Association of National Advertisers
About the AANA: For over 85 years the AANA has represented Australia’s largest and well-known brands across all major sectors, including FMCG, automotive, banking, finance and insurance, travel, health and beauty, media and communications. The AANA works to protect the interests of those businesses that contribute to an estimated advertising spend of more than $14 billion a year. On behalf of our members, the AANA’s mandate is to maintain and evolve the advertising codes which underpin the system of self-regulation in Australia, safeguard the rights of its members to commercial free speech and protect consumers by ensuring marketing communications is conducted responsibly.
