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Geraldton Multipurpose Centre

254 Marine Terrace

Geraldton, WA 6530

Australia

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Learn how successful business entrepreneur, John Stanley can help you adapt with the global trends and how they will influence retailing in Geraldton.

  • The changing face of Retailing..the three segments for the future

  • Understanding the new consumers needs and wants from a local retailer.

  • What you need to do that you are not doing now

  • Customers service will kill your business

  • Developing Daymaker strategies to grow sales

  • Merchandising that works

  • Gathering places that work

  • Engaging with the community

  • Implementing lasting change

The writing is on the wall. Modernize and adapt as an independent retailer to survive in a new retail
landscape. The weeding out of the average and mediocre is going to accelerate over the next few
years .This is the challenge and also the opportunity that faces all independent retailers.


The retail model is changing. You have to own, your community in one of the three sectors of retailing
Price...companies such as Aldi want to own this sector

Convenience...Amazon are determined to own this sector


Experience...you have to own this slice of the retail model as an independent


The challenge is how do independent retailers own this sector. It needs some drastic thinking and change, based on what the new consumer is looking for.


This does not mean you should abandon the price and convenience sector, it means you have to excel in
experience and introduce interesting and new ideas to the consumer and especially the Millennial consumer.

This workshop will be challenging, you will not agree with all the concepts, but it will force you to
examine what changes you need to take to developyour business in the future


This is a period of adapt or die..

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Date and Time

Location

Geraldton Multipurpose Centre

254 Marine Terrace

Geraldton, WA 6530

Australia

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