$24.19

An intimate insight into Rogue’s journey to launching an alcohol brand

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Worksmith ELLA

ELLA Melbourne - Ground Floor, Tenancy GD 090

Entrance rear 360 Elizabeth Street, Opposite to Ajisen Ramen

Melbourne, VIC 3000

Australia

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Eventbrite's fee is nonrefundable.

Event description

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Join us for an intimate setting with chats into a Rogue’s approach to launching an alcohol brand with Mark Ward, Founder of Regal Rogue Vermouth.

Regal Rogue is celebrating 10 years since its inception in 2020, and as part of that journey, that has been full of highs and challenges, founder Mark Ward wants to share the key metrics that make or break an alcohol brand. The event will be full of the stories that gave him sleepless nights, the highs that put Regal Rogue on the global map and visibility of the key templates he developed along the way.

Delicious Regal Rogue Spritz will be served during the night.

Very limited tickets available, RSVP now!

About Mark Ward

Mark Ward, Founder of Regal Rogue

Mark Ward started his hospitality career in the UK in 2001. Having worked with Roger & Jeffrey Moore at Hush, Mark relocated to Australia in 2002 where he worked with the celebrated chefs Luke Mangan and later Pete Evans establishing himself as a visionary in the world of food and cocktail fusion overseeing the award-winning Hugo’s Group.

In 2005 Mark set up YAKUSAN a brand marketing agency and launched 42 Below Vodka, Hendricks, Sailor Jerry, Glenfiddich, Chivas and many other brands into the Australasian market. In 2009 Mark started to develop what is now known as Regal Rogue, to create the first native Australian Aperitif. Through demystifying vermouth, the objective is to turn the category upside down establishing Regal Rogue as the world’s no.1 Aperitif.


About Regal Rogue

The sole vision of Regal Rogue is to turn vermouth upside down and disrupt the Aperitif category.

Regal Rogue marries the art of merriment with a journey of sensory discovery and mischievous adventure. Fearlessly handcrafted to disrupt the world of vermouth, it’s a new world alternative led by Australian provenance in a quaffable style, creating the ideal wine aperitif.

Regal Rogue is a new world Australian vermouth, made with 100% Australian wine married with native Australian aromatics. Using an easy-drinking new world wine as our base produces a semi-dry style with around 30% less sugar than traditional European vermouth. Enriched with these utterly unique native Australian aromatics it’s perfect for making aperitifs and ‘Reverse classic' cocktails.

Regal Rogue

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Date and Time

Location

Worksmith ELLA

ELLA Melbourne - Ground Floor, Tenancy GD 090

Entrance rear 360 Elizabeth Street, Opposite to Ajisen Ramen

Melbourne, VIC 3000

Australia

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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