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Amplify Talk: Re-imagining Banking, Relating to Youth with Maarten Leyts

Amplify Festival

Monday, 9 March 2015 from 11:00 am to 12:00 pm (AEDT)

Amplify Talk: Re-imagining Banking, Relating to Youth...

Ticket Information

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AMP staff ticket 91 Tickets Ended Free  

Event Details

Maarten Leyts is the Founder and Managing Director of Trendwolves, a leading European Trendwatching and Marketing agency specialising in the youth sector.

In this Amplify Talk, Maarten Leyts, who will also be participating in the Amplify Hackfest of 6-7 March in Sydney, will unpack a design challenge that he has helped his client BNP Paribas with:


How can a bank connect with young consumers?


Young people are skeptical towards the banking world and no longer accept push advertising. On the other hand, they are more eager to learn than ever before and their desire for financial education is big. With this in mind, we came up with something new: 'Hello Bank' - a temporary space where people encounter a different way of relating to banking.


Hello bank! is more than a bank. It is an innovative brand that aims to offer their customers what they need, like, and could inspire. With pop-up shops we try to embody these goals. In the heart of Antwerp and Brussels, we have transformed shop buildings into community spaces. Our pop-ups are a place where people can study, work, follow lectures, discover new stuff or just hang around and enjoy a good coffee. 

There were workshops on app building, graffiti, illustrator, hair styling, eco living, and so much more.


About Maarten

Maarten Leyts is founder/ CEO from Trendwolves , a trend agency with a specific focus on young people. In a previous life he was President of the National Youth Agency Jint and in charge of a popular youth magazine ZAP.


Trendwolves is a international team of youth lifestyle experts headquarted in Ghent, Belgium. One thing they all have in common , a crazy passion for trends in the youth market. The agency offers trend research and create and implement marketing campaigns and solutions that hit the mark and develop bottom-up business models . Trendwolves strongly believe that youthculture is the driving force for innovation as new generations never want to be a carbon copy of a previous generation


Main clients are Bacardi-Martini Global , Barry Callebaut Global , Clariant , PALM Breweries and BNP Paribas Forte where he develops and implements the youth consumer strategy.


*VC rooms have been booked in Melbourne & Parramatta

 CS Level 5 - Room 12_VC & PJ04 John Batman_VC



Have questions about Amplify Talk: Re-imagining Banking, Relating to Youth with Maarten Leyts? Contact Amplify Festival

When & Where

AMP- Level 25 Board Dining Room, 33 Alfred Street, Sydney 2000

Monday, 9 March 2015 from 11:00 am to 12:00 pm (AEDT)

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Amplify Festival

Amplify 2018 - Australia’s leading business and innovation platform for exploring thought leadership in innovation, technology and customer experience with some of the world’s boldest thinkers.

Since 2005, AMP has assembled some of the best minds on the planet to explore the latest global trends, transforming AMP centres into showgrounds of innovation with keynote talks, panels, workshops, breakfasts, seed funding events and innovation expos. In 2018 we were delighted to be joined by our Master of Ceremonies, Adam Spencer, who guided us to the edge of the possible, deep-diving into topics such as artificial intelligence, the future of work, the future of health, future cities, customer experience and placing our trust in machines.

Curating a far-reaching community of senior business executives, industry influencers, innovators, entrepreneurs, fintechs, as well as students and colleagues across all layers of business, a ticket to Amplify empowers you to peer beyond ‘the edge of the possible’ and anticipate tomorrow's business.

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