AI Product Pricing Masterclass: From Beta to Profitable ARR

Pricing & Monetisation Strategies Masterclass

Building breakthrough AI products is hard. Pricing them profitably? That's where most teams get stuck.

You've shipped something powerful—agents that deliver real outcomes, models that automate complex workflows, platforms that fundamentally change how work gets done. But when it comes to pricing strategy, you're navigating uncharted territory:

• Do you charge per API call, per agent, per outcome, or per seat?
• How do you build sustainable margins when compute costs fluctuate with usage?
• Should you launch free to capture market share or premium to signal enterprise value?
• What happens to your unit economics when foundation model providers drop prices quarterly?
• How do you defend premium pricing when prospects say "we could just use ChatGPT"?
• How do you align Sales, Product, and Engineering on a pricing model that actually scales?

This isn't pricing theory from the SaaS playbook. This is a practical masterclass built for the unique commercial challenges of AI products in 2026.

You'll Learn:

⭕ How to Understand Your Customers' Perception of Value

⭕ How to calculate your Customer's Willingness to Pay

⭕ What Price Elasticity of Demand is (and why it matters)

⭕ How to Find your Product's Zone of Genius

⭕ How to map your Product's Matrix of Competitive Advantage

⭕ Factors to consider when Choosing a Pricing Strategy

⭕ Dozens of Monetisation Strategies Available

⭕ Pricing Psychology and Why it Matters during Messaging

⭕ The Psychological tools for Conversion

⭕ Legal and Regulatory Impacts on Pricing

⭕ Pricing & AI

You'll Receive:

✨ Full session recordings – revisit frameworks and examples as you iterate your pricing strategy

✨ Pricing templates and frameworks – leave with tools you can apply to your product roadmap, board decks, and go-to-market plans

✨ Training Slides and further reading materials to continue your learning after the lessons

✨ Certificate at Successful Completion that you can Share

✨ Early invites to 💡Product Circle ⭕Chat (past recordings of Rich Mironov, Jared Spool, Ravi Mehta, Geoffrey Moore talks are here)

This Masterclass Is For:

🔥 AI Founders navigating Series A/B pricing decisions and investor questions about path to profitability

🔥 Chief Product Officers and VPs of Product building pricing strategy for AI-native platforms

🔥 Product Leaders at scale-ups introducing AI features and needing to rethink monetisation

🔥 Technical Co-founders who can ship world-class AI but need frameworks for commercial strategy

🔥 Product teams facing misalignment between what Engineering builds, what Sales sells, and what customers will pay for

Your Instructor: Irene Liakos

Irene Liakos brings 20+ years of product management and pricing expertise across enterprise software and startups. She's launched three award-winning, category-defining products, taught hundreds of product professionals, and works directly with founders and product leaders solving the exact commercial challenges you're facing.

She delivers ICAgile-certified product training, runs 💡Product Circle⭕ Chat (a community of 1000+ product leaders), and publishes The Product Venn, practical product wisdom without the fluff.

What Others Have Said:

" Irene's interpersonal communication style fostered an open and inclusive atmosphere where questions were encouraged and valued. This approach created a rich learning experience, allowing us to share and challenge perspectives and learn from each other's experiences. Irene tailored the pace to meet the group’s need, demonstrating adaptability and commitment to delivering value." - Nainika Chandekar

"Irene was a guest speaker during my Product Manager training at Westpac.

She spoke with us around stakeholder engagement, product release strategy, pre-implementation work, and post-implementation review.

Irene had a wealth of information to present, however her great strength was communication. Irene was able to engage with a very large group of inductees in a personable way, while still engaging the whole group. I learned so much, I couldn’t recommend her more!" - Elric Marshall

"I recently participated in Irene's Product Mindset training and was highly impressed by her knowledge and expertise in conveying the principles of the product mindset, along with her ability to provide insightful real-world examples and practical tools. Irene's approach is engaging and interactive, which has given me a fresh perspective and equipped me with practical tools to enhance my skillset for delivering successful product outcomes.

I recommend Irene to anyone seeking to develop a product mindset and advance their skills in product management." - Tom Flemming

" Irene was a presenter for a AGSM/UNSW short course that I recently took as a student. Oftentimes, these short courses cover theories from a conceptual point of view only, however, I found Irene's session to be engaging and insightful as she was able to bring the course concepts to life with her real-life examples and experiences, along with her ability to deliver these concepts in a clear manner. " - Adrian Tsoi

" Irene just completed 3 remote sessions of product training for the team at Class Ltd. Irene covered a huge amount of content in an engaging and interactive way, drawing on her own extensive experience and other case studies to bring the learning to life. We really valued what was delivered and highly recommend to other product organisations looking to build capability or provide a refresher on all good things product management." - Amy Johnson

The Reality Check:

Your AI product's pricing strategy will determine whether you're a venture-backed experiment or a profitable, scalable business.

Get it right: you fund growth with revenue, defend margins as foundation models commoditise, and build a repeatable sales motion that scales.

Get it wrong: you burn cash on customer acquisition with no path to positive unit economics, struggle to explain your business model to investors, and watch competitors capture the value you created.

This masterclass gives you the frameworks, commercial intuition, and practical strategies to price with confidence, whether you're pre-launch, scaling from early customers, or pivoting an existing pricing model.

Limited spots available. Designed for serious product builders, not pricing tourists.