AI in Action: Practical Tools for Community Managers

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AI is reshaping how we work.

From how members discover flexible workspaces to how teams manage enquiries, events and operations, AI is changing both visibility and day-to-day execution.

While this session sits within our Community Manager Series, we’re bringing together a diverse panel, spanning marketing, product and operations - to give front-facing teams a broader view of how AI is being applied across an organisation.

Speakers:

• Louie Gallina, Head of Marketing, Cubes
• Fiona Mayor, Director, Pop Media
• Speaker TBC

Moderated by Rebecca Freestone, Cubes, this practical conversation will explore:

1. The “Death” of SEO (and What Replaces It)

AI search, zero-click results and social discovery are changing how people find workspaces. What happens when potential members stop Googling and start asking AI instead? We’ll explore what community managers should focus on now — from content clarity and local relevance to showing up where members are actually searching.

1. AI as Your Digital Assistant (Time, Admin & Productivity)

Real tools and workflows that community managers are using to reduce admin and work smarter — including email drafting, social posts, event promotion, reporting, CRM notes and internal communications. Particularly valuable for small teams and dual-role operators.

1. Smarter Engagement, Not Automation Overload

How to use AI to support community building without losing the human touch. We’ll discuss member insights, personalisation, AI-supported FAQs and where to draw the line between automation and authentic connection.

This session is designed for community managers and dual-role operators who want to understand not just how to use AI - but how it fits into the broader strategy of their organisation.

You’ll leave with practical tools, clearer context and ideas you can realistically implement in your own space.

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Not yet an FWA member but would like to attend FWA events for free? Learn how you can be a member here!

Rebecca Freestone, Cubes.co, Tia Veech, WOTSO, Lauren Quinn, Spacecubed and Romany Lee, WorkLife, Sass Walker, Collective 100

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What is the Community Manager series?

The Community Managers series, a thoughtfully curated collection of online events, has been crafted by community managers for community managers. It serves as a dedicated platform for those, like yourself, working on the front lines with clients/members. This network provides a space to meet, learn and grow.

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