AgTech Webinar: Ripe for the Picking - On-Farm Innovation

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Join us for a panel discussion as we explore on-farm innovation in the Horticulture sector.

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Every year trillions of pieces of fruit and vegetables are harvested by hand. Farmers continually struggle to find and manage people which results in huge levels of waste and lost profit.

This event is shining the spotlight on innovators in this sector and the varying paths they’ve taken into entrepreneurship and solving real on-farm challenges.

Find out how Victorian innovators are improving on-farm productivity to feed a nation.


Emma Jones, Program Lead, Smart Seeds.

Emma is the Program Lead of Smart Seeds, GHD’s global design-led innovation program empowering emerging leaders to develop their entrepreneurial mindsets and solve complex challenges through co-creation.

Her recent experience includes a lead role in establishing Startup Shakeup, North East Victoria’s startup ecosystem, by coordinating and driving its profile and community interest. 

Emma's innate creativity comes from her experience as a jazz musician and web developer, which she brings to her roles leading digital transformation projects in government, banking, education and other corporate industries.

As an experienced intrapreneur, project manager and facilitator, Emma is happiest when working to drive change that benefits communities by harnessing digital technologies, innovation and diversity in teams.


Hunter Jay, CEO & Co Founder,  Ripe Robotics.

Ripe Robotics is a startup working on autonomous harvesting of fruit. Hunter has a varied and technical background, with experience as a software engineer focused on artificial intelligence.

Every year there are trillions of pieces of fruit picked by hand. Farmers continually struggle to find and manage people which results in huge levels of waste and lost profit.

Ripe Robotics was founded with the goal of changing an industry that has been left behind by technological innovation. Fruit has been picked the same way for as long as we can remember, but recent advances in artificial intelligence and robotics have now made automation possible.

Daniel Pelliccia, CEO & Founder, Rubens Technologies.

Daniel started his career as a physicist, developing imaging and sensing models for large scale facilities such as particle accelerators and synchrotrons in Europe, USA and Australia.

 Daniel has been awarded an Early Career research award by the Australian Government in 2014 and developed technologies for microscopy and medical imaging.

After leaving academia, Daniel started a successful technical consulting career in the field of imaging technologies and machine learning analytics. Some of his clients include the Victorian Government, the Australian Nuclear Science and Technology Organisation, Agriculture Victoria and the Queensland Department of Primary Industries.

 Rubens is the big data-driven quality and provenance intelligence system for the fresh food supply chain.

 With a unique combination of sensors and analytics, Rubens ensures product quality along the value chain and product-specific traceability all the way to the consumer.

 Rubens helps increasing industry profitability by boosting product quality and consistency, and by ensuring its traceability along the value chain.

Georgia Beattie, CEO, Bulla Park.

 Georgia Beattie is a serial entrepreneur with a mission to create better products for a sustainable future.

Georgia is CEO of Bulla Park, Australia’s largest organic mushroom farm and a Non-Executive Director of Rowing Australia, Australian Mushroom Growers Association, Second Bite and Law Squared. She was also recently awarded a Nuffield Fellowship and sits on the National Farmers Federation Sustainability Committee.

 She specialises in high performance farming embracing the use of technology and innovation to achieve fast growth and scale in agriculture.

 She began her career in the startup space Founding wine packaging business Lupé Wines in 2010. The company created innovative IP to manufacture a single serve glass of wine and raised venture capital to expand quickly into events, hotel minibars and airlines across Australia, Japan, Korea, Taiwan, China and Hong Kong.

 The company was acquired in 2016. Georgia then was CEO of Startup Victoria for a number of years before making the move into agriculture.

 Georgia’s personal challenge is to help create 10 new conscious food entrepreneurs per year.

Bulla Park Farm is Australia’s largest organic mushroom farm, supplying Coles, Woolworths, Costco and independent grocers Nationally. Bulla Park is a vertically integrated company with both compost and growing facilities over 2 farms and 80 staff in Victoria. With a history of over 30 years in farming the team lives by the values to deliver kickass mushrooms through sustainable, clean, high quality farming practices that create a positive environmental impact.


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Organiser LaunchVic

Organiser of AgTech Webinar: Ripe for the Picking - On-Farm Innovation

LaunchVic works in partnership with entrepreneurs, industry, business, the community and our educational institutions to strengthen Victoria’s entrepreneurial and startup ecosystem.

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