Advanced Leadership Skills for Communication Professionals

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Christie Spaces

100 Walker Street

North Sydney, New South Wales 2060


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Event description


Learn what it takes to inspire a team, motivate passion, engage commitment, and blow the socks off of results. Explore the unique demands of communication leadership and discover what you need to lead an all-star team. Build leadership competencies and your brand. Walk away with solutions, tools, and techniques that equip you to be your best self.

What to expect:

  • Identify and develop your existing leadership qualities and maximize your leadership potential

  • Develop strategies for leading a high performing team

  • Increase your influence to become a strategic leader

  • Position yourself for success

Who should attend:

Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Leading teams, projects, or having to influence others within the organisation.

Career Level: strategic advisor, business leader

Course outline:

Understand your personal leadership style

  • Learn the characteristics and behaviours of effective leaders

  • Review the manager versus leader inventory

  • Learn how to continue building strong relationships and influence others

  • Explore the four competencies of leadership Explore personal strengths and areas for growth

Build a cohesive and high performing team

  • Discover the attributes of a high performing team

  • Learn how to meet needs and motivate your team

  • Gain insights into emotional intelligence and the emotional competence framework

  • Develop your coaching skills and how to give and receive feedback

  • Explore how you influence others

You and your team as influencers and strategic advisers

  • Understand why people come to you for advice and how to build your value

  • Be seen as a strategic adviser and trusted business partner in your organisation

  • Keep people coming back for value-added work

  • Understand what it means to take a consultative approach

  • Learn how to earn the right to consult

  • Conduct a contracting conversation

Build trust and influence your key stakeholders

  • Work through trust and the trust equation

  • Know how you influence and build your toolkit

  • Deal with difficult people and situations

  • Develop a plan to enhance your leadership potential

Adrian Cropley OAM, SCMP, ABC, FRSA

A certified strategic communication professional accredited and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching.

At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in the Asia Pacific and is a sought-after facilitator, speaker and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including international Gold Quill awards for communication excellence.

Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication and sits on a number of boards.

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Christie Spaces

100 Walker Street

North Sydney, New South Wales 2060


View Map

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