$895 – $1,253

Advanced Instagram Marketing with Marcus Willis | Perth

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Saxons

Level 1, 140 St Georges Terrace

Perth, WA 6000

Australia

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There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra... combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies... combined. How is this possible?

Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations.

The brands who are winning new customers and social interactions are creating content to delight their audience and it's not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation.

We'll also cover every imaginable technical aspect of Instagram, including intricacies of posting times, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles, Instagram paid boosting and of course, Instagram stories. (Yes, it’s a copy of Snapchat)

The presenter, Marcus Willis, is the force behind many wildly popular Instagram accounts, including @MelbourneToDo, which has amassed over 90,000 followers. Marcus also operates the Instagram marketing agency - Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion, hospitality, education, tourism and FMCG on accounts with over 500,000 followers.

This is an interactive course with live online demonstrations, and is limited to 15 people – guaranteeing a tightly focussed and effective learning format. A Certificate of Training is provided.

If you'd like to book more than one NET:101 course a 30% discount applies to each. Or if you want to book more than one person into this course a combined 30% also applies (different discounts cannot be used together). When ready, book online and pay with Visa, MasterCard or Amex, or opt to pay via invoice (emailed to you automatically at the completion of your booking).

Still have some questions? Check out Marcus’ video above, read our FAQs; flick us an email, or call Marcus directly on 0438 551 241.


Course Program:

THE BUSINESS MANAGER WEBSITE ANATOMY

  • Correctly setting up the Facebook Pixel
  • Key features of Facebook for business
  • Instagram integrations for advertising
  • Using the audience insights tool to your advantage
  • Knowing the site, campaigns, ad sets and ads
  • Facebook results dashboard


YOUR GOALS

  • Setting great goals for Facebook and Instagram advertising
  • Setting a KPI
  • Understanding and creating your CPAs


BUDGETING

  • Testing your budgets
  • Setting limits and measurements
  • Optimal delivery types and ad scheduling


DEVELOPING YOUR FUNNEL

  • Using your ads to drive awareness, reach, website clicks, app downloads
  • Facebook remarketing options
  • URL tracking and data collection


YOUR CUSTOM AUDIENCES

  • Using audiences insights to develop customers audiences for your brand
  • Using your existing email databases to grow your conversions
  • Lookalike audiences set-up
  • Researching buyer personas
  • Negative personas and negative keywords


INSTAGRAM MARKETING INTEGRATIONS

  • How we can integrate Instagram into your strategy
  • Converting your Instagram account to a business profile
  • Instagram advertising insights
  • Instagram influencer advertising options
  • Instagram in-app shopping and tracking


THE TYPES OF ADS YOU CAN RUN AND WHY

  • When to use Carousel, galleries, videos, cinemagraphs, GIFs and more
  • Best practice ad formats for conversions


CREATIVE OPTIONS

  • Case studies of successful advertising campaigns
  • How to use audiences insights to develop creative concepts
  • Canva, Boomerang
  • The 20% rule
  • AB testing creative concepts


RINSE AND REPEAT

  • Understanding your data to make improvements
  • Changing your creative to grow your ROI
  • AB testing to improve
  • Event conversions
  • Offline measurement
  • Online tools to help your ROI
  • Integrations with Facebook advertising


NOW WHAT?

  • Growing your brand through advertising
  • Scaling your advertising efforts
  • Automate your learning
  • Applying your learning to new brands


Course Reviews:

Some recent reviews for this course:
  • Amazing course, we learnt so much more than we expected in one day and have already started implementing some of the things we picked up on our social channels. Thank you, Marcus! (You're our favourite!) - Sarah Jopling

  • Marcus was great, very insightful and happy to help each of us with our own unique situations. Would definitely recommend his courses and will be keeping an eye out to further my knowledge in such an ever-changing environment. - Jake Dent

  • Recently attended Marcus's course on Facebook and Instagram Advertising through net101 and was absolutely thrilled with the insights gained. Marcus explained in great detail and much patience for us learning the platform. Also highly appreciated the follow up call to answer questions after the course. Recommend! - Kim James

  • A truly terrific course - everything was 100% applicable, practical, and doable. Thanks Marcus. - Katie Cage

  • Marcus was a fantastic teacher and the course on Adv Advertising for FB and Instagram was well worth my time. He is very patient and explains things very clearly in a fun, engaging way! I highly recommend his services! - Ashley Lofton

  • Marcus is a great teacher, learnt so much and gained a new perspective in marketing. Highly recommend. - Ashley Chung

  • Hands down the best money I have spent, Marcus is incredibly knowledgeable and his passion resonates. Highly recommend! - Verandah Bar

  • Marcus was fantastic covering every little bit of info. Very patient and very kind. Pleasure to learn from and would highly recommend his services. - Chad Gilmour

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Date and Time

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Saxons

Level 1, 140 St Georges Terrace

Perth, WA 6000

Australia

View Map

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