In today’s business world, for you to be on top of your competitors, you need not just be present online, but you have to excel in the ever-evolving worlds of digital marketing with an up to date on proven digital marketing strategies to drive leads, sales, and business growth. By tapping into your customers’ wants and needs, you can design an online journey that will answer their questions, educate them, and ultimately make them choose you over your competitor.

This program will provide you with the tools and insight to take your current marketing efforts up a gear. This will take you through making strategic decisions based on your data insights, all the way to use the right channels for your objectives. Run using Zoom, and this informative and interactive program will provide you with cuttingedge case studies and digital marketing best practices.

The program ensures you will leave with:

• Strong understanding of your current data and objectives

• Working knowledge of your customer journey, including any improvements that are needed

• A strategic plan for your next 3 – 6 months of marketing activities

Program Highlights:

• Understand the use of analytics data to make key decisions for your business.

• Maximize your marketing strategy using paid advertising, website optimization organization prioritize, CRO, social media, and e-mail marketing.

• Find out the importance of utilizing and optimizing SEO for your website.

• Create and improve a customer journey into your diverse audiences through attribution models and path to purchase via google analytics.

• Unlock the full value of each digital channel for your organization to prioritize your time based on ROI.