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Accelerated Google Analytics for Government

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Event description
Please note this is an Australian government event, only open to public service employees (Commonwealth and State/Territory).

About this Event

Registration closes: Monday 22nd March COB

You will need:

  • A Computer or Laptop, with a working webcam (it really helps our trainers if your camera stays on!)
  • Access to a Google Analytics account, with your organisation’s property data.
  • Access to Google Analytics, Tag manager, Data studio and Zoom before training.

Due to the current social distancing restrictions we are delivering training online via Zoom.

Learning Outcomes

Continuing our popular Google Analytics for Government training, we’ve re-designed the curriculum with a greater focus on how analytics can help you measure and understand your service using the Digital Service Standard stages (i.e. Discovery, Alpha, Beta, and Live).

Syllabus and learning outcomes are based on the Web Analytics Guide: https://www.dta.gov.au/our-projects/google-analytics-government/web-analytics-agile

Structure

This course 3-weeks long and is delivered over 2 x 105-minute sessions per week (Tuesday and Thursday)* with a focus on developing web analytics capability in a build, integrate and improve cycle. There is also a pre-training session to ensure that participants are prepared for the workshop.

Week 0: Thursday 25th March 10:00am to 11:30am AEDT

  • This is a pre-training health check and introduction to the course. Please indicate if you are unable to attend and we can organise alternate arrangements.

Week 1: Tuesday 30th March 09:45am to 12pm AEDT

Session 1A

  • Measurement strategy – identifying your department’s objectives and tactics.

Week 1: Thursday 1st April 09:45am to 12pm AEDT

Session 1B

  • Measurement strategy - Identifying tracking solutions to measure success of objectives and tactics.

Week 2: Tuesday 6th April 09:45am to 12pm AEDT

Session 2A

  • Using Google Analytics to report on performance against your measurement strategy.

Week 2: Thursday 8th April 09:45am to 12pm AEDT

Session 2B

  • Using Google Analytics to identify areas for improvement and comparing the success of different tactics.

Week 3: Tuesday 13th April 09:45am to 12pm AEDT

Session 3A

  • Data visualisation and report automation - Making data accessible within your organisation. An introduction to enabling self service analytics within your organisation.

Week 3: Thursday 15th April 09:45am to 12pm AEDT

Session 3B

  • Data visualisation and report automation - Making data accessible within your organisation. Using Google Data Studio to visualise department performance.

About the trainers


		Accelerated Google Analytics for Government image

Data Runs Deep is all about chasing the spark. We love to help people to the point where they can see the insight behind the numbers, when they can see how data helps them paint a picture.

We do this with a world-class mix of strategy, implementation & analysis backed up by training and mentorship. We're proud of our approach to doing business which revolves around one simple principle: to be the nicest person that the person you're talking to has dealt with all day.

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