ABM Talks: How to Transition from DemandGen to Account-Based Marketing
Event Information
Event description
ABM Talks are open AMA style sessions for ABM experts and the curious to discuss what's happening in the world of Account-Based Marketing
About this event
In this session, we’ll be discussing how to transition from DemandGen to an Account-Based strategy.
We'll be covering:
- How your marketing tactics are going to differ for successful account-based engagement
- How you’ll need to change your KPIs and metrics to measure success
- How your relationship and interactions with sales are going to change
- How should you change your approach to account and vertical research
- What tools you will need
- We're looking forward to chatting with you all in this open session!
PS. Please feel free to share the event around 😀
