AANA EVENT: TODAY’S CONSUMER TOMORROW - Sydney

TODAY’S CONSUMER TOMORROW

VENUE CHANGE DUE TO HIGH DEMAND! NEW VENUE: DENDY CINEMAS, OPERA QUAYS

Register now for this not-to-be-missed vision of the emerging consumer marketing landscape. Where we are today and crucially, what tomorrow might bring.

For six decades, Australia’s leading social researcher, Hugh Mackay, has been tracking the nation’s mind and mood. Today he pauses to take stock and join with media strategist Caitlin Lloyd to re-imagine through fresh eyes the ever-accelerating rate of change, and its effect on tomorrow’s consumer. The dilution of trust, the influence of social media, generational differences and the way technology is changing our lives have forever altered the way brands will be marketed.

Founded upon evidence-based insights from his current best seller, Australia Reimagined*, Hugh has collaborated with Caitlin to reflect on the social economic and technological changes likely to affect the behaviour of tomorrow’s consumers. Their 20/20 discussion of the future will help marketers and advertisers reach out to their new and existing customers with refreshed brand and media strategies.

This special event - timed to coincide with the 90th anniversary of the AANA and sponsored by GroupM - is designed to re-focus brand marketers back on the customer. It will challenge our members’ thinking and the way to build stronger brands.

EVENT DETAILS:

TUESDAY 23 OCTOBER 2018, 4.00PM - 6.30PM

NEW VENUE: Dendy Cinemas, Opera Quays, 9/2 East, Sydney Sydney
SPEAKERS: Hugh Mackay AO, Social Researcher & Author and Caitlin Lloyd, Strategic Director, Mindshare

*The event is free for AANA members.