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AANA EVENT: TODAY’S CONSUMER, TOMORROW - Melbourne

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NAB - The Bowl Room

500 Bourke Street

Melbourne, VIC 3000

Australia

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TODAY’S CONSUMER, TOMORROW

Register now for this not-to-be-missed vision of the emerging consumer marketing landscape. Where we are today and crucially, what tomorrow might bring.

For six decades, Australia’s leading social researcher, Hugh Mackay AO, has been tracking the nation’s mind and mood. Today he pauses to take stock and join with media strategist Caitlin Lloyd to re-imagine through fresh eyes the ever-accelerating rate of change, and its effect on tomorrow’s consumer. The dilution of trust, the influence of social media, generational differences and the way technology is changing our lives have forever altered the way brands will be marketed.

Founded upon evidence-based insights from his current best seller, Australia Reimagined*, Hugh has collaborated with Caitlin to reflect on the social economic and technological changes likely to affect the behaviour of tomorrow’s consumers. Their 20/20 discussion of the future will help marketers and advertisers reach out to their new and existing customers with refreshed brand and media strategies.

This special event - sponsored by GroupM - is designed to re-focus brand marketers back on the customer. It will challenge our members’ thinking and the way to build stronger brands.


EVENT DETAILS:

WEDNESDAY 13 FEBRUARY 2019, 4.00PM - 6.30PM

VENUE: NAB, The Bowl Room. 500 Bourke Street, Melbourne, VIC 3000 Australia.
SPEAKERS: Hugh Mackay AO, Social Researcher & Author and Caitlin Lloyd, Group Strategic Director, Mindshare

*Places are limited - the event is free for AANA members.

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Date and Time

Location

NAB - The Bowl Room

500 Bourke Street

Melbourne, VIC 3000

Australia

View Map

Refund Policy

No Refunds

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