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A 'WHEN SOCIAL MET VIDEO' SERIES PART 2 - Video Production for LinkedIn Con...

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City of Armadale

7 Orchard Avenue

Armadale, WA 6112

Australia

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ABOUT THE WORKSHOP

This is Part Two in the 'When Social Met Video' Series delivered by Reg Sorrell and Jo Saunders.

One of the most effective ways to build connection and rapport is through video.

LinkedIn is the largest professional social network, but as it grows how can you stand out? Adding video to your profile, using video in your content strategy and even in your messaging is a way to increase your visibility and influence, and fast track your results.

According to LinkedIn;

  • 92% of mobile video consumers share videos with others,
  • social video generates 1200% more shares than text and images combined
  • 54% of executives share videos with colleagues on at least a weekly basis

Convinced that now is the time you and your organisation will embrace video into your marketing?

Video doesn’t have to be scary, complicated or expensive. There is a place for professional production but there is also a place for DIY videos. If being in the video is daunting, there are tools and strategies you can use to get around speaking to the camera!

This workshop series will uncover the areas of LinkedIn that video works well, the types of video you can create, the tools and equipment you need to get started and you will even create a video in the workshop! We will unpack marketing your video to get the maximum value from your productions.

Reg and Jo will show you how to get started, give your strategies to leverage video, and the tools to get you to your outcome. If you are ready to stand out from the crows, then this workshop is for you.

PART 2 - What you will learn:

Video Production for LinkeIn Content

  • Purpose – Getting clear on the reason for your videos
  • Planning - Identifying the videos you can create
  • Preparation - Crafting the video message
  • Production – Filming your video
  • Post-Production – Editing & optimising your video

ABOUT THE PRESENTERS:

Jo Saunders is an international LinkedIn strategist, author and social media educator who shows leaders and teams how to increase visibility, amplify authority and earn influence using LinkedIn and social marketing tools. She ranked as a top LinkedIn Expert by Klout, was named #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute. and is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference. She is the co-author of 'Get Good or Get Off - A guide to getting it right on social media', a host of #LinkedInLocal in Perth and video series #TheLinkedInCouch.

https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU

Reg Sorrell of Online Videos Perth is passionate about helping businesses take advantage of the worlds insatiable appetite for digital content. Having witnessed the world go video crazy, Reg saw the opportunity to take his extensive TV production background and help business leaders produce engaging video content. Video is one of the fastest ways to build a relationship with your market. Reg is passionate about showing business people how video can be used as a tool to increase lead generation, convert browsers into buyers and eventually increase profits. Reg worked in UK TV for 10 years. Shows include; “Big Brother’s Little Brother” hosted by Russell Brand, “I’m Famous & Frightened: Get Me Out of Here”, “Ghost on the Underground”, “Property Ladder” hosted by Sarah Beeney and “House Auction”. He also has 6,000 hours as a Studio Director in UK TV. When he isn’t behind a camera or planning video strategy, you will find Reg at the basketball.

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Date and Time

Location

City of Armadale

7 Orchard Avenue

Armadale, WA 6112

Australia

View Map

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No Refunds

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