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A to IPO: Public Relations for Startups
Wed. 12 October 2016, 6:00 pm – 8:00 pm AEST
PR For Startups
Do you want to be featured in major online business publications? Josh Steimle has published over 200 articles in places like Inc, Forbes, Mashable, TechCrunch, and Time. He has received thousands of pitches from startups, entrepreneurs, and PR firms and he'll be sharing his tips on how to get journalists to pay attention to your emails instead of sending them straight to the rubbish bin.
- The lifecycle of an article
- How not to pitch writers
- How writers decide what pitches to read and which to delete
- How you can craft a pitch that will get read and increase your chances of coverage
About Josh Steimle
Josh Steimle is speaker, writer, and entrepreneur. In addition to his articles he is the author of Chief Marketing Officers at Work, which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. Josh is the CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, and the U.S. Entrepreneur magazine recognized Josh as one of 50 Online Marketing Influencers To Watch in 2016, and data from social media research firm Leadtail recently ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh has been interviewed for national TV, radio, and various podcasts on topics related to technology, marketing, and entrepreneurship.