A NORA Network and MessageMedia Webinar

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Master the communication channel mix

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Just as we thought we’d grasped and understood our customers, their behaviour changes more in 1.5 years than the last 10 put together.

The loyal and engaged bullseye is a very different target than 18 months ago. So how do you keep up and hit the sweet spot to speed up sales?

For a start, rapidly changing consumers call for rapidly changing communication strategies...

Join Oz Hair & Beauty, Seed & Sprout and MessageMedia as we translate latest behaviour insights into actionable strategies, explore how customer sentiment towards different communication channels has changed, how to best leverage evolving technologies to create high tech, high touch experiences, and delve deeper into:

  • Omnichannel marketing and perfecting the communication channel mix to meet your campaign goals
  • The new look of personalisation in your communications - how to build fresh loyalty and advocacy
  • How to map your customer journey effectively mixing both online and offline channels in the new environment

Join us live from 11AM AEDT on Wednesday 27th October - we look forward to you tuning in!


Chris Haddad, Head of CRM, Oz Hair & Beauty

Chris is the CRM Manager at Oz Hair and Beauty ensuring the leading hair and beauty eCommerce retailer delivers a seamless experience for their customers. Chris has been with Oz Hair and Beauty for 4 years and has a strong background as a Customer Relationship Management Specialist in the eCommerce industry.

Audrey Gater, Head of Marketing, Seed & Sprout

Born and raised in New York, Audrey grew up working for her family business and spent her early career in television production and advertising in NYC, with experience on both the brand and agency side. Moving to Australia in early 2019, she’s been with Seed & Sprout ever since as the Head of Marketing - helping grow the brand to be the eco lifestyle powerhouse it is today.

Tara Salmon, Chief Marketing Officer, MessageMedia

Tara Salmon is the global CMO of MessageMedia, a mobile messaging and customer engagement platform that helps businesses of all sizes – from SMBs to enterprise – better connect with their customers. Tara has over 15 years’ experience in B2B tech and building digital and regional marketing teams to drive demand generation and effective customer engagement.

Please note the registrant’s contact details will be shared with NORA and the webinar partnering organisation.Content


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Organizer NORA Network

Organizer of A NORA Network and MessageMedia Webinar

NORA Network is Australia's most influential retail industry network connecting retailers, service providers, markets and customers to accelerate learning and business growth.

If you share our passion for retail, join us today!

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