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360 degree storytelling: What virtual & augmented reality could mean for yo...

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NAB

The Arena

700 Bourke Street

Melbourne, VIC 3008

Australia

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Please join Aquent, Vitamin T and Firebrand Talent, at our free lunchtime #Digitalks event on Friday 23rd June 2017.

TOPIC:
360 degree storytelling: What virtual & augmented reality could mean for your brand & business

Augmented and virtual reality has shifted from fiction, to speculation, to fact — up-ending possibilities for storytellers and communicators.

Venessa Paech, Community Engagement Manager at Australia Post, will explore the rise of the technology, why it's a unique platform, and look at some exciting examples of how it's being applied across industries and contexts.

In her 45 minute presentation, Venessa will cover:

  • The rise of virtual and augmented reality and a non-technical primer on how it all works
  • How storytelling and communications need to adapt to this new format
  • How the technology can be used in content marketing and lead nurturing

About our presenter:
Venessa Paech is the Community Engagement Manager at Australia Post and Founder of Swarm Conference. She is an internationally renowned expert on communities, cultures and content. Her previous roles include Senior Manager of Community & Content Strategy at REA Group, Head of Community at Lonely Planet and Managing Editor of Arts Hub. She is the founder of Swarm, Australia’s premiere conference for community builders and managers. In 2016 she launched the first Code of Ethics for Australian Community Managers. Venessa is a prolific writer, speaker and researcher on our digital lives and identities.

Seats fill fast, so please book ASAP.

Date:
Friday 23rd June

Venue:
NAB
The Arena
700 Bourke Street
Melbourne

Agenda:
12.15pm: Networking and light lunch served
12.30pm: Presentation commences
1.15pm: Q&A
1.30pm: Concludes

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Location

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The Arena

700 Bourke Street

Melbourne, VIC 3008

Australia

View Map

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