Free

360 degree Innovation: When co-creation changes the rules of the game

Event Information

Share this event

Date and Time

Location

Location

Citadines on Bourke

Bank Place Room

131-135 Bourke Street

Melbourne, Vic 3000

Australia

View Map

Event description

Description

360 degree Innovation
When co-creation changes the rules of the game

Coming up with new, disruptive ideas is hard to do. And when finally finding those ideas, how will you be sure that they are relevant for the consumer? Together with Reckitt Benckiser, the Direction First | InSites Consulting team cracked the code by smartly combining technology, expertise & creativity.

Join our Lunch & Learn session with Tom De Ruyck on 26 October in The Cluster Melbourne and discover how the unique collaboration between consumers, marketers & creative experts resulted in fresh & disruptive concepts for Reckitt Benckiser.

By bringing the outside in through deep collaboration with consumers resulting in being more consumer-centric, we’ve strengthened our innovation pipeline. I was especially amazed by the quantity and quality of ideas that were generated by crowdsourcing with creative consumers.”
by Levy Mathilde, Senior Consumer & Insight Manager at Reckitt Benckiser

Share with friends

Date and Time

Location

Citadines on Bourke

Bank Place Room

131-135 Bourke Street

Melbourne, Vic 3000

Australia

View Map

Save This Event

Event Saved