Business Essentials: Marketing Fundamentals
Your customers, why they buy from you and how you reach them
By Indigenous Business Australia
Date and time
Wed, 15 Jun 2022 6:00 PM - 9:00 PM PDT
Location
Online
Thank you for registering for our Business Essentials: Marketing & Planning. All workshop materials, including the Microsoft Teams meeting link, will be emailed to you the day before your session. If you have any questions, please email: supportteam@iba.gov.au. We look forward to seeing you at the workshop!
Your customers, why they buy from you and how you reach them
Online
This workshop is for Aboriginal and Torres Strait Islander business operators and entrepreneurs who want to better understand and use marketing in supporting customers to buy their product or services.
Key topics include:
• Market Research
• Identifying your Target Market
• Developing your Customer Value Proposition
• The four P’s of marketing
• Marketing Channels
• Setting your Marketing Mix and developing a Marketing Strategy
After completing this workshop, you should be better informed about the fundamentals of marketing and how you may apply those marketing principles to increase customer awareness and potential to buy from your business.