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3 Day INTENSIVE Social Media Course Sydney - May 2020

Laurel Papworth

Wednesday, 27 May 2020 at 9:30 am - Friday, 29 May 2020 at 5:00 pm (AEST)

3 Day INTENSIVE Social Media Course Sydney - May 2020

Ticket Information

Ticket Type Sales End Price * Fee
Early Bird Ticket - 3 Days
$500 per day includes lunch, online workbooks and internet access - bring your laptop!
30/04/2020 $1,500.00 $0.00
Early Double Trouble- 3 Days
You and A Friend/Colleague Earlybird $475 EACH/DAY includes lunch, online workbooks and internet access - bring your laptop!
30/04/2020 $2,850.00 $0.00
Regular Attendee - 3 Days
$599 per day includes lunch, online workbooks and internet access - bring your laptop!
20/05/2020 $1,797.00 $0.00
Double Trouble - 3 Days
You AND A Friend/Colleague $575 each/day includes lunch, online workbooks and internet access - bring your laptop!
20/05/2020 $3,450.00 $0.00
* Prices include GST

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Event Details

Sydney NSW SOCIAL MEDIA Course: Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours). Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Instagram for Business and Twitter Tools including Measurement and Monitoring.  See Day by Day Schedule below to learn more. This course has been very popular for corporate organisations in Australia and in Singapore and is now being offered as a public class, publicly suitable for small to medium size businesses, consultants and hobbyists wanting indepth social media knowledge. 

Video: Sydney 2020 Social Media Manager course. This course will be held in Sydney CBD near Wynyard Station:

For other courses/dates please go to  or email pa[at]

Prerequisites: While the first part of each session is for beginners, this workshop is fastpaced and very indepth. A Facebook personal profile and other social media profiles such as Twitter are assumed. Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Please also consider forwarding to a friend who might be interested?

PLEASE BRING YOUR LAPTOP: Don't forget to bring the power supply.  

Lunch and light refreshments are included as part of the course.

DOWNLOAD BROCHURE: This has some of the information included on this Event sheet but is in PDF format if you need to pass on to a boss or colleague. 3 Day Social Media Intensive Workshop in Sydney.


click to download

 This is the private 3 Day classs by Laurel Papworth: this  class fills very quickly.  

Workshop Facilitator: Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. More About Laurel.

Dates:  Not suitable? Let us know. Know a friend who might like the course? Please pass on! 

Social Media Workshop Outline

Three Day Class for the Advanced Social Media Specialist

Modules over the Three Days. 


The 7 steps of social media Engagement 


understanding social media from an organisational evolutionary perspective. The steps include:  developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites,  Collaborating with Customers in building Social Products and Services. This segment takes you through all seven steps that most organisation evolve through and prepare for the next session on Nine Steps of a Social Media Strategy.

OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.
Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.  


Nine Steps of a Social Media Strategy. 


Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect  with you and the other 7 steps. Two steps (campaign and diary) will be covered tomorrow in depth).

OUTCOME: Students will have enough information to work on their own 9 Step Social Media Strategy.
Computer Based Session:  Build a business hub on emergent social tools such as Instagram and Pinterest and LinkedIn Business Pages. 


5 step Social Media campaigns 


including building a hub and spoke practical demonstration session and Creating a Conversation Diary to facilitate in-depth, community building conversations. This afternoon, The Five Steps of a social media campaign will cover from how to Monitor social media through the campaign lifecycle to brief introduction to Social Media Measurement (covered in more depth on Day THREE). No matter whether your campaign is to promote a product or service, to recruit new staff or to offer online customer service, these 5 steps are the way to effectively engage in social media.

OUTCOME: Students be able to build a 5 Step Social Media Campaign.
COMPUTER SESSION: Maximise Twitter account, and apps to schedule, measure effect of tweets, auto tweeting do’s and don’ts and tools.


Creating a Social Media Content Calendar 


that includes Engagement Diary, Influencer Calendar, and others: the importance of a calendar for working with staff, creating social objects for conversations, FBO (Facebook Optimisation) and SMO (Social Media Optimisation). Understanding Facebook, Twitter, LinkedIn optimisation

OUTCOME: Students will gain a thorough understanding on how to create a Conversation Diary for better SEO, FBO and SMO rankings.
COMPUTER SESSION: Maximise Facebook Business Page and tools to ensure engagement and FBO 


Measuring Social Media


Six Key Performance Indicators in  social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look in depth at tools and analyse statistics and bottom line figures in social media.

Please contact my assistant, on for direct debit information, testimonials or other queries.  Interested in other training?  Pinterest, Facebook, Twitter, Instagram, Skype, 1/2 day and full day classes are available.  More social media courses here

Organisations, Government, Enterprise: This course can be run inhouse tailored to your needs. Please email for dates and pricing or call Laurel on 0432684992 for more information. 

Have questions about 3 Day INTENSIVE Social Media Course Sydney - May 2020? Contact Laurel Papworth

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When & Where

Level 5
20 Bond Street
Sydney, NSW 2000

Wednesday, 27 May 2020 at 9:30 am - Friday, 29 May 2020 at 5:00 pm (AEST)

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Laurel Papworth

Sydney-based Social Media trainer and workshop facilitator, Laurel Papworth, manages small, large and massive online communities - she was named "Head of Industry, Social Media" by Marketing Magazine and in the Top 50 Social Media Influencers globally by Forbes Magazine, as well as in the Power150 Media bloggers by AdAge USA. Laurel's communities have included Westpac RubyConnection, Channel Ten Facebook pages and forums for Junior Masterchef, Australian Idol etc. Laurel has been lecturing on social media at the University of Sydney since 2005 and has 7,000 online students across multiple education platforms. She has also been managing virtual communities since 1989 and teaching inhouse workshops and classes since 2005. Twitter: @SilkCharm Google Plus: +LaurelPapworth 

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