2030 Movement: Is Data Killing UX Design Instinct?

Actions and Detail Panel


Event Information

Share this event

Date and time



Online event

Event description
As we focus more on data to guide design decisions, concern grows over the ability to freely think of creative solutions.

About this event

This event is part of The 2030 Movement, a free two-week online festival for the next leaders and innovators in tech. Head to to see the full schedule.

Over 2.5 quintillion bytes of data are created every single day. Needless to say, when it comes down to having data to guide design decisions, there’s no shortage out there. In fact, with modern analytical tools and research methods on hand, designers are now able to better understand consumer needs and collect and analyze data efficiently to create excellent user experiences. So what’s the issue then?

As designers are focusing more on data, there’s concern that they are losing their "touch" and "design instinct". They run a risk of limiting their creativity and reducing the chances of creating truly unique and outside-the-box innovative solutions.

In this event, our experts will explain the importance of data in the design process and suggest methods that designers can incorporate to drive data-informed design decisions without compromising on creative intuition. Join us to learn how to balance between data and design to create the best UX!

Our Speakers:

  • Ben Crothers | Principal Facilitator, Bright Pilots and Author, Presto Sketching
  • Jeannie Lim | UX/UI designer
  • Lauren Bradley | Product Designer, Atlassian
  • [Moderator] Sarah Bracken | City Host, The Design Kids Sydney

Our Partner:

  • The Design Kids: The Design Kids bridges the gap between college students and professionals, in the Graphic Design industry. It's a giant resource to help you get inspired, get involved, and get hired! Get to know your local design industry, and then explore other cities around the globe for new inspiration, different ideas or awesome dream jobs.

By submitting your email address, you agree to receive updates about news, programs, and special events from General Assembly and Partners. Please refer to General Assembly's Terms of Service and Privacy Policy for more information.

Share with friends

Date and time


Online event

{ _('Organizer Image')}

Organiser General Assembly

Organiser of 2030 Movement: Is Data Killing UX Design Instinct?

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.



Save This Event

Event Saved