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Location

Customs House

31 Alfred Street

Circular Quay

Sydney, NSW 2000

Australia

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Refund Policy

No Refunds

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Description

EARLYBIRD PRICING ENDS FRIDAY, 27 MARCH 2020

Event Overview

Mainland China continues to be an important market for the Australian Wine Sector. Off the back of the success of the 2019 Summit, WCA will be bringing you the 2020 China Australia Wine Marketing Summit where you will hear from leading China experts.

Leading into 2020 and beyond how are you, your team and organisation going to take advantage of this exciting market.

This Summit is designed to help both new and well-established wine exporters carve out their marketing plans for growth in this exciting Chinese consumer market.

Event Details

Date: 6 May 2020

Time: 9am - 4pm (Networking drinks post-event).

Event Status: Members and non-members.

Venue: Customs House, 31 Alfred Street, Circular Quay. Sydney NSW 2000.

Format: Expert presentations and panel discussions.

Why Attend

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the China wine marketing space. By attending this event you will:

Gain insights into the latest trends – What do Chinese consumers want from Australian wine brands?
Walk away with key learnings you can immediately apply back to your role.
Attain confidence in your future marketing communications approach to this ever-increasing market.
Build your network in the China marketing space.
Be informed about current marketing strategies and techniques that are gaining traction.
Dymistfy current perceptions of promoting Australian wine brands in China.
Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Who Should Attend

For wine marketers, wineries and wine journalists who are either interested in China or are currently in this market and want to grow their brand's presence.

Speakers and Panelists

WCA has engaged Smile Marketing to manage this China Marketing Summit. Smile Marketing is calling for:

  • Event Partners
  • Speakers

If you are interested in becoming involved in the Summit, please contact:

Alex Gibbs
Smile Marketing
Email: alex.gibbs@smilemarketing.com.au

EVENT AGENDA

INSIGHTS AND TRENDS IN THE WINE MARKETING AND COMMUNICATIONS SPACE

Key Wine Trends in China

Top 5 Provinces forecasted for growth.

What attracts Chinese consumers to the wine category

Emerging trends in the Chinese On-Premise market

CREATING EXCEPTIONAL CONNECTIONS WITH CHINESE CONSUMERS

Digital Marketing - WeChat, Social and on the Other Side of the Great China Firewall.

The Culture of Wine in China: considerations for wine brands

Understand your Chinese customers

The Payments Landscape - What Chinese Consumers Demand from Australian Wine Communicators.

Connecting with Chinese Consumers

Achieving wine export growth in China

Protecting your wine brand's IP in China

Panel – Achieving Wine Export Growth in China

LATEST TECH TRENDS - SHAPING HOW WE COMMUNICATE WITH THE CHINESE CONSUMER

Blockchain, IoT and NFC trends and how these technologies can build trust and enable engaging marketing communications

China Ecommerce Landscape - Trends and Key Success Factors for Australian Wine Brands

WINE TOURISM

Panel - Wine Tourism Trends and Success Factors Attracting Chinese Tourists

Networking Drinks

Stay tuned for announcements of our thought leaders and industry experts to join the Summit in 2020.

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Date and Time

Location

Customs House

31 Alfred Street

Circular Quay

Sydney, NSW 2000

Australia

View Map

Refund Policy

No Refunds

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