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2017 Superfood Consumption Symposium

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G29 & G30

Monash University Clayton Campus

Wellington Road

Clayton, VIC 3800

Australia

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The most recent national Census saw a historical shift in Australia’s migrant population away from a European majority towards an unprecedented Asian majority. As countries in the East, such as China and Japan, continue to expand and ‘reshape the global order’ we must investigate the effect this has on consumption trends and cultural exchange in Australia. We will specifically look at the recent explosion of the superfood trend.

Much of the current scholarship surrounding the issue of consumption trends, and more specifically, superfoods, focuses on a single discipline. Research from the School of Health predominantly concentrates on the exploration of potential health benefits inherent in superfoods, such as the reduction of cholesterol levels and blood pressure. Likewise, discussion of consumption trends within the School of Business tend to centre on the market factors. For example, Fonseca studied the marketing positioning and strategies that had led chia seeds to earn a superfood status.

The symposium will be the first discussion forum in Australia to bring together researchers from different disciplines to explore the relationship of superfoods and the changing population, the benefits and dangers and the economic opportunities for Australia.

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G29 & G30
New Horizons
Monash University
Wellington Rd,
Clayton VIC 3800

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Date and Time

Location

G29 & G30

Monash University Clayton Campus

Wellington Road

Clayton, VIC 3800

Australia

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