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2 Day Intensive Facebook Course - November 2018 - Sydney

Laurel Papworth

Thursday, 29 November 2018 at 9:30 am - Friday, 30 November 2018 at 5:00 pm (AEDT)

2 Day Intensive Facebook Course - November 2018 -...

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Regular Attendee - 2 Days
$550 per day includes lunch, online workbooks and internet access - bring your laptop!
26/11/2018 $1,100.00 $0.00
Double Trouble - 2 Days
You and A Friend/Colleague Discount $520 each per day includes lunch, online workbooks and internet access - bring your laptop!
26/11/2018 $1,040.00 $0.00
* Prices include GST

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Event Details

Sydney CBD Facebook for Business course: Thursday 29th and Friday 30th November (2 day Sydney course). Are you wanting to take your Facebook Business Page to the next level?

The course after this one will be in 2019.

Curriculum of the Facebook course (Sydney, Australia 2018):

Are you interested in:

- Facebook Content Creation, posting, creating, images, videos, livestream, when to post?
- Facebook Analytics, Insights, KPIs and writing Measurement reports? Facebook 2 Day course in Sydney CBD with Laurel Papworth
- Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting
- Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?
- Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?

This course is not for the absolute beginner unless you are very confident! We do go quickly through the basics on day one but speedily move into intermediate areas of Ads and Analytics, Algorithms and so on.
Intended Audience

Facebook Course Sydney 2017

If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. It is not a beginners "how to set up a Facebook Page" course but suitable to someone who:
- Has been managing as a Facebook Page Admin for a while but needs more help to kick it to the next level.
- Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting or Power Editor.
- Wants more engagement on their Facebook Page including setting up a Conversation Diary with correct hashtags and times to post specific content.

Learning Pathways:

This course is a worthwhile benefit to those who are studying Diploma of Business (Social Media) and/or are interested in deeper knowledge of frameworks and algorithms. Advanced users (who have already been using Business Manager, Power Editor etc for some time) may not benefit as much as an intermediate user.

Please bring your own laptop and a power supply for that laptop. Internet (wifi) and a powerboard will be provided. Please contact us if you have accessibility requirements.


Included in your 2 Day Facebook workshop:

An online course covering the material will be provided to participants so they can review video tutorials and walkthroughs later.
Lunch both days (please email any special requirements)
Workbook (PDF)
I'll email you before the course with more details to prepare you for the intensive 2 day Facebook Course.

Additional Notes:
As this is a "bring your own laptop" course and not a lecture style, there are limited places. Refunds are available until 2 weeks prior or until earlybird finishes (which ever one is first).
I can run this inhouse for groups, Departments or companies (for about the cost of 8 people, so get the team together!). If you have any questions, please email my P.A. Fiona or call me on 0432684992.

Sydney Facebook Course: 29th and 30th of November, 2018
This is an intensive course starting at 9:30am each day and finishing at 5pm.

This course runs 2-3 times a year, please email for pricing and to be put on the waitlist for another date or to organise inhouse training (cost at around 8-10 participants)

Have questions about 2 Day Intensive Facebook Course - November 2018 - Sydney? Contact Laurel Papworth

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When & Where

Club York Events
2nd Floor, 99 York St
Sydney, NSW 2000

Thursday, 29 November 2018 at 9:30 am - Friday, 30 November 2018 at 5:00 pm (AEDT)

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Laurel Papworth

Sydney-based Social Media trainer and workshop facilitator, Laurel Papworth, manages small, large and massive online communities - she was named "Head of Industry, Social Media" by Marketing Magazine and in the Top 50 Social Media Influencers globally by Forbes Magazine, as well as in the Power150 Media bloggers by AdAge USA. Laurel's communities have included Westpac RubyConnection, Channel Ten Facebook pages and forums for Junior Masterchef, Australian Idol etc. Laurel has been lecturing on social media at the University of Sydney since 2005 and has 7,000 online students across multiple education platforms. She has also been managing virtual communities since 1989 and teaching inhouse workshops and classes since 2005. Twitter: @SilkCharm Google Plus: +LaurelPapworth 

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