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2 Day Instagram & Facebook Course - October 2019 - Sydney

Laurel Papworth

Thursday, 24 October 2019 at 9:30 am - Friday, 25 October 2019 at 5:00 pm (AEDT)

2 Day Instagram & Facebook Course - October 2019 -...

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Early Bird Ticket - 2 Days
$520 per day. Two day Facebook Intensive in Sydney. Includes Lunch, workbook and an online course.
24/09/2019 $1,040.00 $0.00
Early Double Trouble- 2 Days
You and A Friend/Colleague Earlybird $499 each includes lunch, online workbooks and internet access - bring your laptop!
24/09/2019 $1,996.00 $0.00
Regular Attendee - 2 Days
$575 per day includes lunch, online workbooks and internet access - bring your laptop!
17/10/2019 $1,150.00 $0.00
Double Trouble - 2 Days
You and A Friend/Colleague Discount $550 each per day includes lunch, online workbooks and internet access - bring your laptop!
17/10/2019 $2,200.00 $0.00
* Prices include GST

Share 2 Day Instagram & Facebook Course - October 2019 - Sydney

Event Details

Training: Sydney CBD Instagram Training and Facebook for Business course is run publicly 2-3x each year. 

Are you wanting to take your Instagram and Facebook Page to the next level?

Curriculum of the Facebook & Instagram course (Sydney, Australia 2019):

Are you interested in improving your Facebook Business Page? (see below for Instagram)

- Facebook Content Creation, posting, creating, images, videos, livestream, when to post?
- Facebook Groups, Events, marketplace, profile, pages and other app/functions
- Facebook Analytics, Insights, KPIs and writing Measurement reports? Facebook 2 Day course in Sydney CBD with Laurel Papworth
- Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting
- Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?
- Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?

How About Instagram for Your Organisation or Business?

- Is Instagram right for your business?
- How to find and measure key influencers - are they really influential??
- What are the best types of posts to get attention on Instagram? Have you started your IGTV programming yet?
- How to create a content calendar for Instagram that creates a Call To Action (CTA)? 
- How to get more followers by working with the Instagram Algorithm?
- What hashtags to use and how to measure the effectiveness of hashtags?
- How to find the best practice with social media tools and dashboards

This course is not for the absolute beginner unless you are very confident! We do go quickly through the basics on day one but speedily move into intermediate areas of Ads and Analytics, Algorithms and so on.

Instagram Training and Facebook Course in Sydney in 2019

Intended Audience

If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. It is not a beginners "how to set up a Facebook Page" or "Getting Started on Instagram course but suitable to someone who:
- Has been managing as a Facebook Page Admin and trying Instagram for a while but needs more help to kick it to the next level.
- Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting or Power Editor in Facebook and Carousel posts in Instagram
- Wants more engagement on their Facebook Page & Instagram Account including setting up a Conversation Diary with correct hashtags and times to post specific content.

Learning Pathways:

This course is a worthwhile benefit to those who are studying Diploma of Business (Social Media) and/or are interested in deeper knowledge of frameworks and algorithms. Advanced users (who have already been using Business Manager, Power Editor etc for some time) may not benefit as much as an intermediate user.


Please bring your own laptop and a power supply for that laptop. Please bring a smartphone capable of facilitating the Instagram app and a means to power that smartphone during the 2 day course. Internet (wifi) and a powerboard will be provided. Please contact us if you have accessibility requirements.


Included in your 2 Day Instagram & Facebook workshop:

An online course covering the material will be provided to participants so they can review video tutorials and walkthroughs later.
Lunch both days (please email any special requirements)
Workbook (PDF)
I'll email you before the course with more details to prepare you for the intensive 2 day Instagram & Facebook Course.

Additional Notes:
As this is a "bring your own laptop" course and not a lecture style, there are limited places. Refunds are available until 30 days prior.
I can run this Instagram and Facebook inhouse for conferences, Departments or companies (for about the cost of 8 people, so get the team together!). If you have any questions, please email my P.A. Fiona or call me on 0432684992.

Sydney Instagram and Facebook Course
This is an intensive course starting at 9:30am each day and finishing at 5pm.

This course runs 2-3 times a year, please email for pricing and to be put on the waitlist for another date, for private training at my venue or Skype. Or to organise inhouse training (cost at around 8-10 participants)

More about Laurel here:

Have questions about 2 Day Instagram & Facebook Course - October 2019 - Sydney? Contact Laurel Papworth

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When & Where

Clifton's Margaret St Sydney
60 Margaret St
Sydney, NSW 2000

Thursday, 24 October 2019 at 9:30 am - Friday, 25 October 2019 at 5:00 pm (AEDT)

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Laurel Papworth

Sydney-based Social Media trainer and workshop facilitator, Laurel Papworth, manages small, large and massive online communities - she was named "Head of Industry, Social Media" by Marketing Magazine and in the Top 50 Social Media Influencers globally by Forbes Magazine, as well as in the Power150 Media bloggers by AdAge USA. Laurel's communities have included Westpac RubyConnection, Channel Ten Facebook pages and forums for Junior Masterchef, Australian Idol etc. Laurel has been lecturing on social media at the University of Sydney since 2005 and has 7,000 online students across multiple education platforms. She has also been managing virtual communities since 1989 and teaching inhouse workshops and classes since 2005. Twitter: @SilkCharm Google Plus: +LaurelPapworth 

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