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1 Day Workshop: Turning Facebook into a Sales Engine For Your Business
Tue. 24 January 2017, 10:00 am – 4:00 pm AEDT
Put your Facebook marketing on superdrive with this one-day workshop where you will not only learn best practices, growth hacks and high performing Facebook strategies to increase your sales while reducing your cost per conversion, but will have the chance to implement these tactics to your Facebook marketing on the spot.
During this 6 hour workshop you'll define objectives, make and schedule content, and actually build and launch a highly effective ad campaign, so make sure you bring your Facebook login details, have a rough idea of what you want to achieve, have an understanding of who your target/ideal customers are, and bring your laptop and power cord and a notepad. Be prepared to spend a small amount of money on a test ad campaign.
Lunch, snacks and lots of caffine will be provided.
Note: we only cater for small groups in our workshops to ensure each participant recieves lots of hands-on attention and love. Because of this we are only offering 10 seats in this workshop. Get in early as they often sell out.
TOPICS WE'LL COVER:
Stats, usage trends, little-known facts and why Facebook is so powerful for businesses today.
Building a strategy:
Defining objectives, milestones, KPIs and benchmarks
What should you be posting and how often?
Building a content calendar
Hacks and tips for creating polished, professional content in limited time with limited money
Building your messaging and tone of voice
Engagement strategy - how to reach and engage with more people without relying solely on ads
Why advertise on Facebook?
Ad format overview and selection
Creating highly effective audiences for ad targeting
Facebook's Pixel, Google Analytics & Google's URL Builder (the right way to track conversions)
Best practice campaign structure
Building your messaging and ad creative
A/B Testing and what to do with your learnings
Analysing performance & optimising towards your goals - how do we continually drive costs down and conversions up?
What our clients say:
"GrowthSprout helped us triple our sales in 12 months. It's that simple! We provide wedding photography and videography services and last year we booked 20 weddings, 12 months later we have booked 67 weddings. The biggest catalyst for this change was when we were introduced to targeted Facebook marketing, before that we boosted posts like everyone else but GrowthSprout taught us how to be clever with our marketing and it paid off. We have so much more to learn and will be implementing more GrowthSprout strategies and tactics to reach our next goal, 100 bookings. Kat is a marketing genius, when ever we have any questions she was there and would always go the extra mile. Kat's the real deal and her consultation is priceless... I think anybody running a small business should use GrowthSprout." - Tim Engelbrecht, Hello Sweetheart
"Kat's been a real find - for me she's bridging the gap between a digital marketing course and tangible applications in my venture. It's priceless coaching for me right now and it's great that she could see what I needed and quickly adapt to hit the bullseye. Looking forward to more." - Neil Campbell, Simply Better Pool Savings
What do you know about Facebook marketing and why should we trust your advice?
I have worked with sole traders, small businesses, enterprises and government on their digital and social marketing strategy, driving results including a 43% landing page conversion rate and a 21% conversion rate to sales. I have trained the marketing teams of multiple Australian enterprises and have won a number of awards. I have presented at exhibitions and industry conferences and was head hunted for my last 3 marketing roles. I am degree qualified and also hold a large number of digital marketing certifications including being Adwords, Google Analytics and Hubspot certified.
What are my transport/parking options for getting to and from the event?
There will be some street parking available and the location is not far from buses.
How can I contact the organiser with any questions?
You can contact Kat Haigh on 0404 899 587 or email@example.com