Eventbrite and Openair Cinemas join forces to present the world’s most-loved films in a contemporary take on the nostalgic drive-in format
SYDNEY, AUSTRALIA — October 22, 2020 — Eventbrite (NYSE: EB), a global ticketing and event technology platform that powers millions of events each year, has been selected by Openair Cinemas to power ticketing for Disney+ Drive-In.
This exciting event series offers movie fans in Brisbane, Sydney, and Melbourne the opportunity to enjoy more than 30 Disney classics and recent releases – from Marvel, Pixar, Star Wars, Walt Disney Studios and the recently acquired Twentieth Century Fox – all from the comfort of their own car.
Designed with attendee safety at top of mind, all Disney+ Drive-In sessions feature contactless ticket scanning on entry, contact-free snacks and drinks delivery, along with hand-washing and hand sanitising stations.
Eventbrite’s General Manager, Asia Pacific, Josh McNicol said the partnership sees two forward-thinking brands join forces to present an experience that will delight fans of all ages.
“We’re thrilled to be partnering with Disney+ Drive-In to help bring the magic of cinema to life in this contemporary take on a nostalgic format,” McNicol commented. “From contactless entry to mobile food ordering, every aspect of this event has been meticulously planned with attendee safety in mind. With a new, COVID-safe operating model for event organisers to be delivering, we’re proud to be supporting the Disney+ Drive-In team to deliver a live experience that can be confidently and safely enjoyed by movie fans across the country.”
Marine Grangier, Marketing Manager and Film Programmer at Openair Cinemas said the Eventbrite platform was a great fit for the event.
“We’ve only had a few weeks to bring Disney+ Drive-In to life and Eventbrite’s ready-to-use features allowed us to go out to market quickly,” Grangier said.
“We’ve been pleasantly surprised with how comprehensive yet simple using the platform is, both from the customer’s and organiser’s perspectives.”
After a successful opening in Brisbane, Disney+ Drive-In kicks off this week in Sydney with 82 percent of tickets sold before gates open. Melbourne will follow, with information on location and dates to be announced shortly. To view the full program of events and purchase tickets, visit openaircinemas.com.au/drive-in.
Eventbrite is a global ticketing and event technology platform that serves a community of nearly one million event creators in over 180 countries. Since inception, Eventbrite has been at the epicentre of the experience economy, transforming the way people organise and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides secure and reliable technology that enables creators to plan and execute their live events, whether it’s an independent venue producing hundreds of shows a year, an annual food festival attracting tens of thousands of foodies, or a more intimate weekly yoga workshop or cooking class. With more than 4 million events hosted on the platform in 2019, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Eventbrite launched operations in 2006 and has more than 1,000 employees in 12 offices around the world.
About Pedestrian Group:
Pedestrian Group is Australia’s leading youth-centred publisher, reaching a unique audience of more than 4.8 million Aussies per month*. It’s home to PEDESTRIAN.TV, Business Insider, Lifehacker, Gizmodo, Kotaku and POPSUGAR, as well as Openair Cinemas. It’s wholly owned by Nine, Australia’s largest and most diverse media company.
*Nielsen Digital Content Ratings, Monthly Tagged, July 2020, All Brands, Text, People 2+, Census