Eventbrite, a ticketing and event technology platform that powers millions of events around the world, and Exhibitions and Events Australia (EEA) have signed a major partnership. This agreement will see Eventbrite handle the ticketing needs of more than 15 of Australia’s favourite consumer events, including the iconic MindBodySpirit Festival and the
annual EveryWoman Expo.

Spanning all of Australia’s major markets in the home, lifestyle and consumer categories, EEA’s innovative, exciting portfolio includes Australia’s Home Shows, MindBodySpirit Festival, the EveryWoman Expo and the SMSF + Investment Expo across Melbourne, Sydney, Brisbane and Perth. CEO and founder of EEA, Jane Ford said the partnership with Eventbrite will further EEA’s commitment to innovation and reputation for excellence.

“EEA and Eventbrite share a focus on providing tailored solutions that exceed customer expectations and ensure outstanding experiences for attendees,” Ford said. “With so many synergies between our two companies, the partnership is truly a natural fit.

“We’re excited about the solution engineered by Eventbrite, which includes enhanced functionality, insights and integrations, and will further elevate the high quality of experiences we strive to deliver to event attendees each year.”

Phil Silverstone, General Manager of Eventbrite Australia, said the partnership had resulted in an innovative solution designed to enhance attendee experience.

“We’ve been incredibly impressed by EEA’s commitment to innovation in the exhibitions space, and we’re delighted to have collaborated on a custom solution that harnesses the power of the Eventbrite platform to create a seamless experience for attendees, whilst offering invaluable data and insights to the EEA team.

“EEA will be among the first in Australia to have access to our game-changing suite of on-the-ground services, powered by Entegy. With custom event apps, integrations, and comprehensive analytical and reporting capabilities, EEA now has the technology they need to continue creating world-class experiences for their attendees, and we couldn’t be happier
to be partnering with them,” Silverstone said.