When events are your business, numbers count. Last year, Eventbrite creators reached millions of unique buyers. That’s an incredible opportunity to tap into new audiences and sell more tickets.
It also lets creators produce more events. In the first quarter of 2022, the average number of paid events per Eventbrite was higher than in the same quarter of 2019. In other words, creators had to step up their game to meet consumer demand.
Of course, the more events you produce, the more events you’ll promote. And spreading the word about one event – let alone many events – takes time.
That’s why we built out Eventbrite Boost with all the automation you need to save time and money. As Eventbrite’s all-in-one event marketing platform, Boost lets you put your marketing on cruise control. From managing your email lists to getting more followers on Instagram to running social media ad campaigns, Eventbrite Boost’s automation tools power your growth.
Eventbrite Boost helps you improve your return on ad spend and sell more tickets with automation
More events = more tickets to sell. But with Boost’s Multi-Event Ads, more tickets doesn’t mean more marketing spend. Multi-Event Ads let you market your entire event calendar with one campaign and one low budget.
And when we say low, we mean low. With Multi-Event Ads, you can advertise your entire event calendar for less than $2/day.
Corey William Schneider, CEO and founder of New York Adventure Club, uses Multi Event Ads to advertise a calendar packed with 20 events per week and sees a 4.5x ROAS in the process. As he tells us, “I definitely rely on tools like Eventbrite Boost to get to that next level and get in front of the people.”
Eventbrite Boost helps you reach more people with automation
Your event promotion will be more successful with intelligent targeting. When you advertise to the right people, your marketing budget goes further – after all, you’re showing your ads to interested parties. Whether you want to reach event-goers in your region or fans of your event genre, Boost’s Audience Targeting uses Eventbrite data to unlock next-level access to your best customers. Eventbrite Boost’s audience builder will find new buyers similar to your past attendees.
Combine Audience Targeting with Multi-Event Ads, and you’ve got an event marketing superpower on your hands that will promote your events to a target group of event-goers proven to be interested in your events.
Plus, ensuring all your events are advertised on social media means you’ll be building a consistent brand presence. And showing up on the social channels where your fans spend loads of time means you’re a big step closer to driving a steady flow of ticket sales or RSVPs.
Eventbrite Boost saves you time with automation
The most valuable resource any event creator has is time. Boost’s automation tools save you time on marketing, so you can spend it on developing your events.
Multi-Event Ads, with their set-it-and-forget model, are a favourite of Patty Pforte, Senior Marketing Manager for Public Programs at CIIS. They help Pforte’s team advertise 100+ events a year. Says Pforte: “With events, so much goes into the idea, the creation and implementation side of it — marketing is one of the many arms of an event. Eventbrite Boost allows me to get really great marketing and have really good success, without putting in a burdensome amount of time for returns.”
Even if your calendar is quieter, you can still reap the benefits of automation. Boost’s email marketing tools give you access to easy-to-populate templates. And social media ads have never been simpler and sleeker thanks to our Canva integration. Plus, perks like pre-filled event details let you build and launch your campaigns in just a few clicks.
With Eventbrite Boost, event marketing and event management exist in the same easy-to-use space. And Eventbrite Boost’s automation tools are here to save you time – the time you need and deserve to take your business to the next level.