Online experiences helped combat loneliness by driving hobbies, helping people learn and virtually travel
More than half of survey respondents said they plan to attend both virtual and in-person events in the future
MELBOURNE — Eventbrite (NYSE: EB), a global self-service ticketing and experience technology platform, today unveiled its 2020 Inside Look Report, a comprehensive global study that explores human connection and the world of experiences. With nearly 75 million virtual attendees, 100+ million hours logged online, and more than one million virtual events in 2020, Eventbrite has continued to bring the world together during a year of social distancing through virtual experiences, which have proven to be critical connection points for consumers.
Eventbrite’s Inside Look Report provides insight into how consumers and the event industry at large have adapted to 2020’s unprecedented cultural, political, and social change, focusing on how the disruption of live and in-person events transformed daily behaviour and connection. The report, available here, analyses data from the more than one million global virtual experiences on Eventbrite in 2020 and a YouGov survey of more than 3,000 consumers across Australia, the UK and US. Additional key Australian consumer findings include:
Online events helped people combat loneliness, and in many cases thrive, via hobbies, virtual learning, and self-improvement
Stay-at-home orders made space and time for self-improvement and self-care, but many chose to work on themselves virtually, together.
- When looking at Eventbrite data specifically, half of all tickets issued to virtual experiences in 2020 were for seminars/talks or classes/training/workshops.
- Of those who’ve attended online events since the pandemic began, over four in 10 (41%) respondents agreed that they’re thriving in the COVID-19-environment.
- Among those who have picked up new hobbies since the start of COVID-19, Gen Z’s (aged 18-24) were almost twice as likely (19%) to take up a hobby because they were lonely compared to those aged 35 and up (11%). Men (19%) were more likely to have picked up new hobbies during the pandemic than women (15%) because they felt pressured to be productive.
- Nearly a quarter of men (23%) said that online events and social platforms have allowed them to forge social connections better than they would have made in real life.
The power of human connection transcended distance
Even though many communities across the world have been practicing some level of social distancing since March, online experiences helped people stay connected.
- When asked whether online events make people feel more connected to others, 41% of online event attendees agreed.
- More than one-quarter (28%) of those who have attended online events since the pandemic began said they made new friends through such events.
- More than three-quarters (78%) of online event attendees said that online experiences allowed them to attend events in other countries without traveling there, mapping to behaviour on Eventbrite which showed that virtual events hosted on Eventbrite in Australia attracted more than 15% of their attendees from other locations worldwide.
The future of events is hybrid
Across Australia, more than half (58%) of survey respondents said they plan to attend both virtual and in-person events in the future.
- Two-thirds (66%) of those surveyed believe online events offer an easy way to learn new things without leaving the comfort of home.
- More than half (51%) of respondents agree online events are a good alternative to in-person events, with 42% of all respondents stating they would attend an event virtually if they were unable to attend in-person, for example, if they were sick or unable to travel to the event.
Looking ahead to 2021
Separate to the Inside Look Report, Eventbrite conducted a snap poll of over 130 Australian event creators which revealed additional insights, including a high level of confidence prevalent amongst the industry heading into 2021.
- Two-thirds (66%) of those who stopped hosting in-person events in 2020 have either recommenced hosting in-person events recently, or plan to do so in the near future.
- Nine in 10 (89%) respondents plan to host an in-person event in 2021, with the overwhelming majority (96%) feeling confident they can adhere to the COVID-Safe guidelines mandated by the state government in their region.
- Of the 64% of event creators who pivoted to online events during 2020, the majority (85%) plan to continue hosting a combination of online and in-person events in 2021.
“Throughout 2020, we were encouraged to see thousands of Australians enjoy online events as a way to stay connected and engage in new experiences during lockdown. Now, with much of our country safely reopening, we’re excited to see attendees continue to enjoy experiences both in-person and online, and for event creators to benefit from the extended reach and new revenue streams that hybrid events can offer their business” said Josh McNicol, General Manager, Eventbrite Asia Pacific.
“We’re anticipating strong demand for events in 2021, and while we predict in-person events to remain the format of choice, the ability to add live-streaming as a ticketed option allows event creators to diversify their in-person revenue and reach previously untapped audiences; while attendees will benefit from the flexibility of being able to enjoy experiences across Australia (or the world) either in-person, or virtually from the comfort of their own home.”
Eventbrite is a global self-service ticketing and experience technology platform that serves a community of nearly one million event creators in over 180 countries. Since inception, Eventbrite has been at the centre of the experience economy, transforming the way people organise and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 300 million tickets distributed to more than 4 million experiences in 2019, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.au.
Methodology: All survey figures, unless otherwise stated , are from YouGov Plc. Total sample size was 1,000 AUS adults. Fieldwork was undertaken between 26th November – 2nd December 2020. The survey was carried out online. The figures have been weighted and are representative of AUS adults (aged 18+).