The average person spends nearly 35 minutes a day on Facebook. Your goal is to get those people off their phones and immersed in an eye-opening, educational, or just plain-old fun experience — your event.
But when the average Facebook user clicks on only eight ads a month, creating ads that get them to your event isn’t easy. Especially for event creators who manage multiple events a year — sometimes at one time — designing effective ad campaigns can become a mind-boggling feat.
After all, you need an event advertising plan that speaks deeply to the desires of potential event-goers. Each ad they see should intensify the story of your event in their minds, reminding them at every touchpoint that this is an event they don’t want to miss.
To find out how a busy event creator can sell more tickets on social media with less work, we turned to the experts at ToneDen. They spend all day helping venues and event promoters rapidly drive ticket sales with their automated social advertising platform. And in the process, they’ve learned exclusive insights about how the event sales lifecycle works on social media — and how you can craft the right ads to take advantage.
Read on for your complete event advertising plan to drive more ticket sales.