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The Secret to a Successful Expo

The Secret to a Successful Expo: How Technology Can Drive Results for You and Your Exhibitors

The consumer shows and expos market is booming in Australia and strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve. Even if your event is a sell-out every year, this guide can show you how to stay ahead of the competition and deliver a more profitable event for you and your partner businesses.

The consumer shows and expos market is booming in Australia — a recent industry survey revealed that 67% of expo event creators are running new shows in 2018.

Strong growth means increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants, your event needs to stay ahead of the curve.

Even if your event is a sell-out every year, this guide can show you how to stay ahead of the competition and deliver a more profitable event for you and your partner businesses.

Download this ebook to learn how to:

  • Pack the house by selling more tickets, sooner
  • Use technology to measure and demonstrate ROI to exhibitors
  • Be proactive in driving engagement for exhibitors
  • Reduce labour costs and keep core staff focused on the big picture

Preview

The consumer shows  and expos market is booming in Australia, and event directors are scrambling to cater to demand. A recent survey from Exhibition and Event Association of Australasia (EEAA) revealed that 40% of organisers surveyed launched a new show in 2017, and 67% plan to launch or host new shows in 2018. Of the event directors planning to launch a new show in 2018, almost half (43%) will be delivering two or more new events.

Strong growth in the industry is great news for expo creators — but it also means more competition and increased pressure on your event to succeed. Events that fail to innovate and deliver high value to exhibitors and sponsors will be left in favour of the new kids on the block. To avoid losing market share to new entrants and competitors, your event needs to stay ahead of the curve.

Historically, businesses have relied on the look of their stand and the skills of attending staff to drive results. Today, would-be exhibitors have a better understanding of how to track results, and are looking to event directors to help drive their return on investment (ROI).

Why worry about exhibitor ROI? It’s simple: Exhibitors that recognise your event as high value are more likely to return and invest more in their event presence — resulting in a more profitable event for you.

Even if your event is a sell-out every year, this guide can show you how to stay ahead of the competition and deliver a more profitable event for you and your partner businesses.

This guide is for event creators and owners, directors, or CMOs of consumer shows and exhibition events who:

  • Have experience in the industry, but need to innovate to stay ahead of the competition
  • Are looking for ways to increase the ROI for exhibitors to attract and retain business
  • Want to reduce the strain on staff resources and focus on growing your business

You’ll learn how to:

  • Pack the house by selling more tickets, sooner
  • Use technology to measure and demonstrate ROI to exhibitors
  • Be proactive in driving engagement for exhibitors

Sell more tickets — sooner

To grow your event and keep exhibitors happy, you have to pack the house. A sold out or high capacity event means more attendees and happy exhibitors (and with the right pricing strategy, more profit!)

A proven way to sell more tickets is to make it simpler for attendees to buy. A large-scale Baymard Institute study on cart abandonment found that 1 in 4 online purchases are left unfulfilled because of a complicated checkout process. This study also revealed that the average website can increase conversions by 35%, solely through better checkout design.

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