Mailchimp Shares Effective Event Invitation Email Strategies for Busy Event Creators
With the right event invitation email strategies, fans will be thrilled to attend your event.
Download NowWith help from Mailchimp, marketers can improve conversion by 355% and revenues by 781% by sending more targeted emails.
Welcome to the power of segmentation, the act of tailoring your emails to subgroups within your mailing list. Unlike mass blasting, which can lead to unsubscribes from disgruntled recipients, segmentation allows you to send relevant messages that inspire action and boost conversion.
In this ebook, Mailchimp will take you through how to craft your email strategies by:
- Engaging your current audience in a fresh and new way
- Using segmentation to craft irresistible email invitations
- Managing your mailing lists with the right technology
Preview
It’s the morning of your on-sale and fans are excited to see your invitation waiting in their inbox.
After pouring a cup of coffee, they open it with bated breath. They laugh at a joke from last year’s event and are delighted by their personalised discount code. Within minutes, they’ve bought tickets, shared your event on social media, and inspired a few friends to attend, too.
Welcome to the power of segmentation, the act of tailoring your emails to subgroups within your mailing list. Unlike mass blasting, which can lead to unsubscribes from disgruntled recipients, segmentation allows you to send relevant messages that inspire action and boost conversion.
Marketers can improve conversion by 355% and revenues by 781% by sending more targeted emails.
Jupiter Research Study
“A lot of people overlook segmentation because they think it’s too complicated or intimidating,” says Mailchimp Director of Product Marketing, Brittany Clark. “But it’s not. Segmentation is actually a simple concept that will take your event marketing strategy to the next level.”