4 Creative Ticket Pricing Strategies to Win (and Keep) Loyal Music Fans
Music industry growth means industry change, and one aspect in particular on the verge of a massive disruption: pricing.
The live music business is on the verge of another massive disruption: ticket pricing.
In the tipsheet, you will find:
- Why membership programs are a win-win for creators and fans
- How to put a rewards program in action
- Why cheap-o tickets can actually benefit your music venue
Tip #1: Membership programs make fans feel connected
Membership or fanclub programs — which allow fans to pay up-front fees to access a set number of shows throughout the month or year — are a win-win for venues and their audiences. Venues and promoters love the up-front revenue. Fans love the opportunity to see shows they might not otherwise have seen.
Texas-based independent promoter Margin Walker Presents recently instituted a Fan Club, which allows fans to pay an annual fee to receive two free tickets to a show of their choosing every month.
Do Fan Club buyers feel a closer affinity with Margin Walker’s shows and venues? “Definitely — one hundred percent,” Orth says.