How to Price Your Event with Value-Based Pricing

When it comes to setting the cost of your event, the price isn’t always right.

Event organisers often default to one of two pricing strategies: cost pricing, which involves setting ticket prices at a percentage higher than costs, and competitive pricing, aka, defaulting to the same or a similar price as competitor events.

While both strategies have merit, they fail to consider one critical factor — the opinion of your customer. A value-based pricing strategy, on the other hand, asks that you set your event price at a rate customers are willing to pay.

In our free guide, Your Values-Based Pricing Strategy, you will learn:

· The role and significance of each of the 3 key elements
· Details about fixed vs variable costs
· Values-based pricing ticketing types
· Examples of values-based pricing in action

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