How to Use Instagram Stories to Build Buzz Around Your Event
80% of Instagram users follow at least one business on Instagram, and 200 million users check out a brand’s profile every day. With more than 300 million daily active users, Instagram Stories are the future of the platform.
So how can your event’s team go beyond building buzz on Instagram — to drive real ticket sales? Download this tip sheet to learn:
- Why your event’s team can’t afford to ignore Instagram Stories
- Common Stories mistakes to avoid
- How to use Instagram Stories to drive real ticket sales
- Sophisticated strategies that drive sales, from live video to influencers to contests
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Social media isn’t always friendly to brands. You probably know the statistics already — businesses with Facebook pages usually only reach 2.6% of their followers, and the story is very similar on Twitter.
The one exception? Instagram.
In a time when algorithm changes are making event promotion on social media increasingly difficult, Instagram is a shining example of how to connect with event-goers. 80% of Instagram users follow at least one business on Instagram, and 200 million users check out a brand’s profile every day. Perhaps most importantly, 30% of Instagram users have made a purchase that they first saw on Instagram.
That makes the platform a treasure trove of potential attendees who want to engage with your brand. And with more than 300 million daily active users, Instagram Stories are the future of the platform.
Read on to learn why your event’s team can’t afford to ignore Instagram Stories, and how to use the feature to drive real ticket sales…
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