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Hungry for Success: The Complete Guide to Successfully Promoting Food & Drink Festivals

Excitement around what we eat and where we eat it has reached mouth-watering new heights. Australia has a seemingly insatiable appetite for food & drink events and our country has an enviable calendar of events catering to demand.

But that doesn’t mean you can simply build it and they will come. With so many delicious attractions out there, you need to ensure your target audience doesn’t get distracted by the competition. That means raising awareness, selling tickets and constantly refining your marketing approach.

Designed for food & drink festival directors, download this free guide to learn how to:

  • Create an appetite for tickets
  • Serve up great social
  • Bring partners to the table
  • Use data to achieve better results without increasing your budget (the icing on the cake)

Preview

During the past few years, excitement around what we eat and where we eat it has reached mouth-watering new heights. We take photos of what’s on our plate, we watch TV shows to learn new culinary tricks, and we plan our social lives around securing a table at the latest must-visit restaurant.

A 2019 report from Suncorp found that Australians spend $272 billion on food annually. Organising a food and drink themed festival is a great way to tap into the public’s seemingly insatiable appetite for eating events.

But that doesn’t mean you can simply build it and they will come. With so many delicious attractions out there, you need to ensure your target audience doesn’t get distracted by the competition. That means raising awareness, selling tickets and constantly refining your marketing approach.

This guide is aimed at food and drink festival directors – whether you’ve organised an event before and want to up your game or need a helping hand getting things started. We start with a detailed look at what you can do to:

  • Create an appetite for tickets
  • Serve up great social
  • Bring partners around the table

And for dessert, we finish off with information on how to use Eventbrite’s analytics tool to track your promotional efforts – helping you achieve better results without increasing the time or budget you spend on marketing.

Ready? Let’s tuck in…

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