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The Future of Event Spending: The Event Executive’s 5-Year Plan

The Future of Event Spending: The Event Executive’s 5-Year Plan

In a new report from Square and Eventbrite, learn what innovations you’ll see in event spending over the next five years — and what you can do today to prepare.

You know people spend money at your event — whether they’re using cash, credit cards, or cashless technology like RFID. But if you’re not paying attention to the latest developments in the payments space, you are leaving your business at risk.

Don’t embrace new payment technology out of fear — seize the opportunity to grow your business. In this new report from Square and Eventbrite, you’ll learn what innovations you’ll see in event spending over the next five years — and what you can do today to prepare.

Download the report to learn: 

  • How cashless technology will improve the attendee experience and drive more revenue
  • How to unify pre-event and at-event spending data for a unified view of your attendees
  • When — and how — ticket fraud will be defeated
  • How blockchain technology impacts events

For a free copy of the guide, simply complete the form on this page. 

By downloading this report you authorise Eventbrite and Square to contact you with related information.


PREVIEW:

Event payments today: You’re leaving money on the table

You know people spend money at your event — whether they’re using cash, credit cards, or cashless technology like RFID. The way they pay for these purchases isn’t top of mind for most event teams.

But if you’re not paying attention to the latest developments in the space, you are leaving your business at risk. Challenging concepts like compliance, fraud, and chargebacks can all threaten your business’s sustainability — and hurt your reputation with consumers.

But you shouldn’t embrace new payment technology out of fear. You should seize the opportunity to grow your business. More sophisticated event payments will deliver a better event-goer experience. More data will eliminate inefficiencies and provide better ways to understand, customise, and improve attendee experiences. Faster payments will mean less time in line and more revenue for your business.

This vision isn’t a decade away — it’s happening right now. Here are the innovations you can expect to see in event payments over the next five years — and what you can do today so your events business thrives.

Event-goers want speed and security

According to data from payment processor Square, buyers are most frustrated with slow lines and checkout — but also care about security.

  • 29% are uneasy with the threat of payments fraud
  • 37% say top pain point is slow lines

  • 72% of event professionals said data and information security will be one of their biggest challenges next year

To continue reading the guide, please complete the form on this page for a free copy delivered to your inbox.

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