The 3 Facts Conferences Must Know About Millennials
A recent study by Macquarie Group. revealed that by 2030, two out of every three dollars earned in Australia will accrue to those who reached adulthood in the digital age. They also confirmed our research that Aussie Millennials have reached “peak stuff” and are turning their focus to attending live events over owning possessions.
In this tip sheet, you’ll learn three crucial facts conference organisers must know about appealing to Millennials, and how to put your knowledge into action.
Fill out the form to download the tip sheet. You’ll learn:
- What Millennials expect from your conference
- How shareable moments can quench this generation’s thirst for self-expression
- Why you may want to provide childcare services
To receive a copy of the tip sheet delivered to your inbox, please complete the form on this page.
PREVIEW:
Millennials (ages 18-34) now represent the largest global population. Macquarie Bank says by 2030, two out of every three dollars earned in Australia will accrue to those who reached adulthood in the digital age.
But their interests and influence are already reshaping the event industry. Our research found that 9 out of 10 Millennials (91%) have attended at least one live event within the past 12 months, significantly up from just three years ago (82%).
As Millennials move through life stages — getting married, having children, and advancing their careers — they’ll increasingly be the key driver of your success. In this short guide, you’ll learn more about their interests and find out how your conference can cater to the “experiences generation.”
To keep reading, please complete the form to the right of this page for a full copy of the tip sheet, The 3 Facts Conferences Must Know About Millennials.