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How to Master Facebook Advertising and Sell More Tickets

With 2 billion active users, Facebook is the advertising platform you can’t ignore. If your target audience (aka potential ticket buyers) is online, they’re probably on Facebook — so you need to be there, too.

With 2 billion active users, Facebook is the advertising platform you can’t ignore. If your target audience (aka potential ticket buyers) is online, they’re probably on Facebook — so you need to be there, too.

Download this guide to discover how you can use Facebook to ensure your most valuable customers are converting into paid attendees. You’ll learn how to:

  • Master the core principles of Facebook Advertising to sell more tickets
  • Target your audience to increase your number of conversations and reduce the amount you pay
  • Create and implement your ad strategy

Preview

Facebook Advertising Core Principles

Facebook’s advertising platform is complex — but with that complexity comes a lot of advertising power. In this section, we’ll demystify Facebook’s complexity with a few key understandings and tactics that will turn you into a Facebook advertising and ticket selling pro.

1.1 Relevance Score

Facebook’s targeting features make it the most powerful social advertising platform available. If you want to drive real revenue from Facebook, you need to know how to use the targeting tools properly and get the most out of them.

First, you need to understand how Facebook’s Relevance Score works. This score determines how much Facebook charges you to run your ads. When you run an ad to a given audience, Facebook quickly analyses how well the audience is responding to your ad — are they clicking on it, liking it, sharing or commenting on it?

Facebook uses these responses as an indicator of how relevant the ad is to your audience, and gives it a score out of 10 (1 being the lowest, 10 being the highest).The higher the relevance score, the less expensive your ad will be. Why? Because Facebook only wants to show its users the most relevant content, so it rewards good (relevant) advertisers and punishes bad (irrelevant) ones by charging them more.

So how do you land a high score? By creating ads that are highly relevant, and using Facebook’s targeting parameters to accurately define your audience. A higher score means cheaper ads, which in turn means more ticket sales at a greater ROI. We’ll show you how to do this shortly. But first, there are a few more fundamentals to get straight.

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