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Event Evaluation Template

Event Evaluation Template: How to Review Your Data and Identify Improvements

To simplify the post-event evaluation process, we've developed a free template with step-by-step instructions on how to collect and review the data that will evolve and grow your future events.

If you want to move your events forward, you have to start by looking back. Taking the time to evaluate each event is the best way to make use of your data, stay on track to meet your goals, and keep you or your event team focused on what matters.

To simplify the post-event evaluation process, we’ve developed a free template with step-by-step instructions on how to collect and review the data that will evolve and grow your future events.

Download the template as a guide to evaluate your event, helping your team to:

  • Recognise and celebrate your successes
  • Identify processes that need improvement
  • Assess the output of time and resources vs return on investment
  • Review your target audience and compare it to your actual demographic data
  • Determine your business needs and goals for future events
  • Create a plan to implement changes
  • Set KPIs and milestones to ensure your team stays on track

Preview

Event Evaluation Template

Get your event team together and use this template as a guide to conduct an audit of your last event, setting you up for future growth and success. Each step outlines what you should review in your discussion, along with a blank template page — which can be printed or completed in this PDF.

Step 1: Collect post-event feedback

Attendees

If you want to know if attendees liked your event, ask them. Attendee feedback is incredibly valuable, so be sure to send out a post-event survey or collect feedback on site.

Stakeholders

Your stakeholders have a vested interest in your event, but they’re also on the ground seeing it unfold. Ask vendors, sponsors, exhibitors what they thought worked and what didn’t.

Staff

Whether you have a handful or core staff or a team of casuals on board to run your event, be sure to ask them what worked well and to flag issues that arose on the day.

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