Conference Registration Pricing: 3 Steps to Increase Profit

A smart pricing strategy is essential to driving a profit. But choosing the right strategy can be one of the more stressful parts of organising a conference.

In this guide, you’ll learn how similar events determine their registration price and find out which one allows you to maximise revenue and profit for your conference. To find out which pricing strategy is right for you, get the tip sheet and you’ll also learn how to:

• Find out what similar events charge attendees
• Increase an attendee’s perceived value of your event
• Calculate a higher profit margin

Simply complete the form on this page to receive a full copy of the Conference Registration Pricing Tip Sheet.

PREVIEW:

A smart pricing strategy is essential to your conference’s success. But determining how much you’ll charge people for registration isn’t always so straightforward. One method is to price your registration somewhere above your costs (called “cost-plus” pricing). Some events simply charge what their competitors charge.

The best method, however, is charging what conference-goers are willing to pay.

Registration pricing methods

• Cost-plus: Setting price somewhere above cost
• Competitive-based: Setting price based on competitors
• Value-based: Setting price based on attendee’s perceived value

This third method, called “value-based” pricing, allows you to maximise revenue and profit for you conference. In this tip sheet, you’ll learn the benefits of value-based pricing in detail and find out how to apply it. To continue reading, complete the form on this page for a full copy of the guide, delivered to your inbox.