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The New Era of Concert & Music Festival Sponsorships

Sponsorship spending on music tours, festivals, and venues totalled $1.47 billion dollars in 2016, growing faster than spend on sponsorship in any other industry. So what does this mean for the future of music sponsorship here in Australia?

Download this report to learn how you can stand out to sponsors — and craft activations that fans love — with insights from local and international sponsorship experts from festivals, venues, agencies, and brands.

You’ll discover:

  • What sponsors want — and how to use fan data and new tech to win them over
  • The new activations that fans love, and how to increase fan engagement with sponsors
  • How music venues can attract a larger portion of sponsorship dollars

To receive a full copy of the report delivered straight to your inbox, please complete the form on this page.


PREVIEW:

Are brands the future of the live music industry?

Sponsorship spending on music tours, festivals, and venues totalled $1.47 billion dollars in 2016, growing faster than spend on sponsorship in any other industry. And global sponsorship spending across industries is projected to rise 4.5% in 2018, according to IEG.

But what do these big numbers mean for the future of music sponsorship here in Australia?

Our local live music industry continues to grow and transform year to year. With rising numbers of niche festivals, creative activations, and hyper-local pop up events; brands are seeing more and more gain in aligning with people like you to reach a direct and warm market.

We sat down and spoke to a selection of local and international experts in the live music scene to get their advice on how to gain — and maintain — rewarding brand sponsorship in 2017.

To continue reading, please complete the form on this page for a free copy of The New Era of Concert & Music Festival Sponsorships.

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