The Complete Guide to Optimising the Ticket Buying Journey

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Whether you’re a seasoned event management professional or running events for the first time, there are always two critical goals that every organiser strikes for: increasing ticket sales and satisfying attendees.

To achieve these overarching goals, the best way to start is to take care of your customer at every step, considering the process that each attendee takes from hearing about your event, to purchase, to leaving your event with a smile.

To help organisers optimise these steps, we created ‘The Complete Guide to Optimising the Ticket Buying Journey’. This guide looks at practical advice for optimising event marketing, simplifying the ticket buying process, and providing an amazing customer experience at every event. Download this comprehensive Britepaper to learn how to:

  • Build awareness and marketing buzz
  • Drive more people to your event page
  • Convert browsers to buyers
  • Deliver a great on-site experience
  • Turn attendees into advocates

Download our free Britepaper: The Complete Guide to Optimising the Ticket Buying Journey by entering your details in the form to the right.

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Optimising Service Design for Events

Consumers have a lot of choice these days, particularly in the events space. It’s a crowded marketplace with fierce competition to win over the attention of potential attendees. It’s unlikely that your event is the only one of its kind and, even if it is, making sure the right people find out about it is still critical to ensuring they are not somewhere else on the day. Giving them the best possible experience with your brand from start to finish will give you an edge over competing events.

The relationship you build with attendees starts well before they arrive at your event. Service design is the modern practise of considering every interaction that a customer has with your brand and optimising this journey to provide a positive experience. By optimising every step of your ticketing process, this can boost marketing ROI, drive attendee satisfaction, reduce costs, and enhance service delivery at your event.

To look at how you can optimise the customer journey for your event, we’ve taken a look at  five stages of the ticketing buying journey. From creating awareness of your event, to converting attendees into advocates, this guide covers the following customer interactions:

  1. Awareness
  2. Consideration
  3. Decision
  4. Delivery
  5. Retention

To discover the five stages of the ticket buying journey and how to optimise them for your next event, complete the form for a free copy of the guide.