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B2B Event Challenges Solved: 3 Ways to Win Over Customers at Events (While Staying on Brand)

B2B Event Challenges Solved: 3 Ways to Win Over Customers at Events (While Staying on Brand)

Events can be big business for brands, with a recent study revealing that 85% of consumers are likely to purchase after participating in a branded event or experience. But branded events are not without challenges. Every interaction reflects back on your core brand — and the bigger your brand, the more is at stake. This ebook addresses three of the common challenges faced by branded event creators, and how to overcome them.

Events can be big business for brands, with a recent study revealing that 85% of consumers are likely to purchase after participating in a branded event or experience.

But branded events are not without challenges. Every interaction reflects back on your core brand — and the bigger your brand, the more is at stake.

“Every detail matters,” says Eventbrite Creative Director David Scott. “From the moment they consider attending your event to the moment they’ve returned home, each interaction is a chance for your brand to be called into question.”

This ebook addresses three of the common challenges faced by branded event creators, and how to overcome them, including:

  • How to motivate people to attend your branded event
  • How to create a memorable event that gets people talking about your brand
  • How to track and demonstrate a return on investment (ROI)

Preview

Your most valuable brand asset is not your logo or a catchy tagline. It’s the emotional connection your customers have to your brand — how you make them feel about your business. Like Starbuck’s, who didn’t build their brand on buying coffee, but on being “the third place” after home and work. Or Bunnings Warehouse, who empower people to feel ‘handy’ and capable of DIY, by making their hardware stores accessible to everyone. Customers know this of these brands because they experience it first hand.

If you’re a B2B brand or business without a storefront, events can create an opportunity for people to “live” your brand. A 2018 study from EventTrack revealed that 91% of consumers have a better opinion about a brand after attending an event. Real world experiences are also a powerful driver of sales, with 85% of consumers likely to purchase after participating in a branded event.

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