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How to Avoid Social Media Backlash

How to Avoid Social Media Backlash

Social media is a powerful communication tool to engage attendees before, during, and after your event. So what do you do if your venue cancels on you at the last minute, or you run out of a popular beer, or weather threatens your event?

Download the How to Avoid Social Media Backlash guide to learn five ways you can minimise backlash, and use social media to manage attendee’s expectations. You’ll learn how to:

  • Create a communication plan to resolve unforeseen issues on social media
  • Craft social media posts in advance to save you time during a crisis
  • Use social media to provide above-and-beyond customer service

Simply complete the form to the right for a free copy of the guide, delivered straight to your inbox.


PREVIEW:

When the unexpected happens, social media can either be your friend — or your foe. Maybe your venue cancels on you at the last minute. Maybe you underestimate the popularity of the gluten-free offerings. Or maybe your staff is simply ill-prepared for a massive crowd.

How you communicate with your attendees is crucial in creating a seamless experience. So what should you do when faced an unfortunate situation? How do you use social media to defuse the crisis and show above-and-beyond customer service? Read on for ways you can minimise social media backlash, and use social media to manage attendees’ expectations.

To continue reading, complete the form on this page to receive a copy of the guide.

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