How Events Can Automate Their Marketing to Sell More Tickets

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When you’re growing an event, you’ll need to convert more ticket sales without adding to your workload. That’s where automation comes in. Automating promotions reduces manual workload, empowering your staff to invest in new ideas and making your spend more effective.

Download the tip sheet, How Events Can Automate Their Marketing to Sell More Tickets to learn how to:

  • Streamline your social media marketing
  • Automatically optimise your paid advertising spend
  • Sync your email marketing and ticketing platforms

For a copy of the guide delivered to your inbox, simply complete the form on this page.


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Whether you’re targeting double-digit attendance growth or launching your first event in a new market, promotion is key. But if your team is wasting their time manually pulling email lists, optimising ads, or scheduling social media posts, you’ll only fall behind.

That’s where automation comes in. Technology is one of the differentiators between brands that are “meh” at marketing and those that take it to the next level. Automating promotions empowers your staff to invest in new ideas and makes your spend more effective.

In terms of marketing efforts… it’s just me. I have limited bandwidth to make sure literally everything happens, so I need to put my energy where it matters.
Danielle Launders, Community Events Manager, MozCon

To better attract and convert new attendees — without the extra workload — have your staff investigate these automation solutions.

1. Automate your organic social media marketing

In this day and age, manual social media management is simply not sustainable. Automating your social media marketing is necessary not only to save time, but also to keep up with the always-on nature social media.

To keep reading, complete the form on this page for a full copy of the tip sheet.