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The 2019 Australian Music Fans Report: How to Engage Aussie Music Fans to Sell More Tickets

The Australian Music Fans Report: How to Engage Aussie Music Fans to Sell More Tickets

If you want to sell out shows, you have to get inside the mind of your audience. To find out how today’s music fans are discovering and interacting at live shows and festivals, we surveyed Aussie event-goers to learn more about their path to purchase and onsite experience. Download The Australian Music Fans Report to learn where to promote shows and festivals to sell the most tickets, fan spending habits, attitudes toward screen-use during shows, and how to re-engage with fans to make your next onsale soar.

If you want to sell out shows, you have to get inside the mind of your audience. To find out how today’s music fans are discovering and interacting at live shows and festivals, we surveyed Aussie event-goers to learn more about their path to purchase and onsite experience.

Download The Australian Music Fans Report to learn:

  • Where to promote shows and festivals to sell the most tickets
  • Fan spending habits at venues and festivals
  • How to tackle the issue of screen-use during shows
  • The surprising post-event habit of fans (and how to tap it to make your next onsale soar)

Preview

Before an event

Where Australians hear about gigs, concerts and music festivals

Love it or hate it, there’s no escaping social media as an essential tool for promoting shows. Our research uncovered that music lovers are highly active on social media to discover events, learn more about performing artists, and find crucial details such as dates, prices and times.

The top 3 ways that people hear about music events:

  • 41% social media
  • 22% word of mouth (not social media)
  • 11% direct email from promoter, artist, or event organiser

Then there’s the “superfans” of music events — respondents who attended 10+ shows in the last 12 months. For this crowd, social media engagement is even more valuable. Almost half (48%) of high frequency event attendees first learn about events on social media. This is important because the people who attend the most events also tend to be the ones to invite the most friends, spread hype about your event, and of course, buy tickets.

Aussie music fans go online to get informed

74% of music-goers are actively looking for information about an event before they buy tickets. While the most common information people are seeking out are the event date (82%), ticket price options (76%) and venue (70%) — many fans are looking to social media, video, or streaming to validate that they want to pay to see an artist.

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