The Australian Music Consumer Report 2016

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In partnership with Media Insight Consulting (MIC), Eventbrite asked over 2,000 local fans directly about how they discover, listen to, and feel about music to develop The Australian Music Consumer Report 2016. In this report we analyse trends in live and recorded music and provide a number of key takeaways for those in the music industry.

Download the free Australian Music Consumer Report to gain insights and actionable advice on:

  • The consumption habits of Aussie music lovers
  • The perceived value of music in Australia
  • Business diversification and successful brand partnerships
  • Trends in music discovery and live music
  • What today’s audiences want

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PREVIEW:

The global music industry has been going through a long and well documented transition. After a long period of decline the industry returned to growth in 2015, with global digital revenues overtaking physical revenues for the first time.
The Australian market is currently ahead of the global curve, transitioning to a primarily digital market in 2013 and growing 5% in 2015.

This transition has seen a decline in both CD sales and digital downloads and strong growth in streaming, with revenue from subscription services growing at 101% in Australia in 2015 and making up 14% of overall sales (up from 7% in 2014).

As the transition to streaming continues, there are challenges to be addressed. The consumer offering, whilst fulfilling for many, has not yet proven itself to be a mass market proposition. For the services themselves, none are yet to turn
a profit of their own accord, and for the all important artists, up-front financing through CD and MP3 sales is being replaced with drip-fed cash over a much longer period of time.

Within the live music sector, we are seeing sustained growth in attendance of gigs and music festivals. Between 2008-2014 Australia saw a 42% increase in revenue from live performances and a 17% increase in attendance. Looking at the festivals market, we have seen a shift away from the larger mass market festivals, to more boutique offerings that offer a lot more than just a musical experience.

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